Not ignoring the immense importance of multimedia in advertising and the usage of means that are handier to the target audience; there is however a time frame that is left to explore when the consumers are on the move. This is where billboard advertisement comes in play as to augment both the recognition and recall of any particular market offering.
With billboards used as mean of advertisement a potential consumer can have as much exposure as the number of times he/she is on that route. Not only that such means of advertisements may very well be suited to promote the GloCal (global + local) marketing campaigns of multinational brands with a uniform message that aligns perfectly with the rest of their marketing mix.
If the advertisement is on a building the nature of that building may very well compliment the authenticity and character of the message as well as the brand itself.
However, much of the details cannot be written on the board or in other words it cannot be used as a pamphlet about the features and technicality of the product but the element of surprise of the promotion of a local discount on stores or a short message or any tagline that the brand wants to communicate with its target audience may very well be passed.
Down here I am putting forward a free outdoor advertising building billboard mockup in which you can insert in your design elements to put forward to your client so he may have the very idea how his product/brand will appear vividly and hit the target audience on a larger scale. Presentation is the key and all it takes is a well-made and rehearsed execution of design piece which is communicative and which can totally be understood even by the layman. For more freebies, stay tuned to the blog, we have tons of design/ art feed for your interest, and our team of designers make special collection just to benefit you all. Here we go!
Free Outdoor Advertising Building Billboard Mockup PSD
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