Hey there guys! We are back with yet another amazing blog of ours and today we will talk on hand lettering logotypes which are created by Mateusz Witczak. But that’s not it, we will also help you in creating your own hand lettering logotypes for your personal and professional projects.
Since there are two major parts of our blog, we would like to divide the blog into parts so that it is easier for all of you to understand and work accordingly. Though we have talked about hand lettering and logotypes in our earlier blogs as well but let’s have a detailed recap on both of them.
First things first; hand lettering is completely different from calligraphy and in simpler words it is the art of drawing letters. In the process of hand lettering, letters are drawn in attractive shapes, sizes, scripts and forms. We are pretty sure that you know there is a huge difference between the normal hand lettering and digital hand lettering but if you are a beginner then we would encourage you to go all old school to perfect your art.
Now we don’t want you to get overwhelmed but you can always start with the basic sketching first. And what does one need to do that?! A couple of nicely sharped pencils, eraser and a sketch book. Do your research on the historical references as well as on the contemporary data and then sketch as much as you can. This practice will help you in getting to know the strokes and pressures too.
We know that we have this before in some of our blogs and we will say it again; don’t consider your first attempt at a drawing or hand lettering project as your final result. Sketch till you drop – we don’t mean that literally though but in order to become a great hand letterer, you gotta spend a good amount of time on the not-so-final drafts.
When you’re sketching (the medium doesn’t really matter at this point), pay attention to the placements as well. Also, keep a check on the number of fonts you are going to use in one design. In this way, you will stay on the right track and won’t get lost in your own creativity. In hand lettering, each letter is a complete thought process and is drawn and treated as one single piece of art so make sure that you know your letters well before you start working with them.
If you are worried about the fact that you won’t be able to stay at one place while drawing letters then don’t hesitate to download grids and layouts which are especially created for the purpose of hand lettering. Also, feel free to try out new things in order to be in the crazy side of creativity when it comes to the space where each word ends and a new one begins.
Once you have hand drawn your letters / words on a piece of paper, you have to import them to Photoshop for a digital transformation. There are multiple ways of doing so but the first step should always be to turning your image greyscale. You can do this by using Layer then Adjustment Layer and then Black and White.
Your next step should be to give a professional touch to your image by using Illustrator. Change your image into a vector first. Import the image to Illustrator by selecting it then in the Objects menu, select Image Trace. This will help you in creating a “manipulative” vector sketch. At this stage, you will be able to play with the vector sketch of your design as much as you can by just Expand-ing the object and then Ungroup-ing it to make anchor points accessible to yourself.
Let’s have a look at the basics of a logotype: In simper sense of the words, a logotype is the name of a brand which is styled as a logo. We have seen a lot of people who don’t really understand the process of creating a logotype design by hand lettering. For example; it is a general perception that a logotype has to be an exceptionally beautiful logo and that is it. Well, that’s not the case. Your logotype design has to depict the values of a business it came in the market for.
In order to create successful hand lettering logotypes, you first need to understand the business you are working with. You cannot take risks or try to be experimental by doing things which are not relevant and suitable for the brands. For example; if you are working for a kids brand which sells toys, you need to ensure that your logotype design is playful and speaks for itself. It doesn’t have to be dull or boring. And if you are creating a logotype design for a jewelry brand, then choose your colors, typeface and letters accordingly.
We hope that you will love all the awe inspiring hand lettering logotype examples that we have shared with you in this blog. Don’t forget to tell us which examples did you like the most and we will see you next time with more fun & informative blogs!
30+ Awe-Inspiring Hand Lettering Logotype Examples by Mateusz Witczak
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