Hey there lovely readers! In our today’s blog, we have got something unique and interesting for you and we know that you all are going to love this ‘genre’ as much as you love other categories of our blogs. So, today we will be talking about the Olympics Games. As most of you would know that this year’s games are going to start in July (24/7) to be exact and right after four years, we will be able to witness another mega event in 2024 in Paris.
In addition to how Olympics started, we would also be having a look at the branding design of the games that are going to be held in 2024 and if you are one of those people who follow Olympics, then know that this blog is for you!
As per historians, the ancient games were ‘arranged’ in Olympia (Greece) from 776 BC and continued through 393 AD but then there was a pause of almost 1503 years for the actual Olympics games to return and the facts tell us that the modern Olympics games were held in Athens (Greece) in 1896. It is also said that the man who came up with the idea of bringing back Olympics to the world was Baron Pierre de Coubertin and he pitched his thoughts somewhere in 1894.
Every event of Olympics games is held after four years and hundreds and thousands of athletes participate. The games display a variety of summer and winter games, the athletes compete among each other and make sure that they perform the best in order to bag medals for themselves and for their respective countries. More than 200 nations participate in Olympics games after every four years and anyone who loves sports religiously watches the entire games to see if their favorite athletes and countries are winning or not.
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We believe that it is one the most healthiest games to witness and observe and honestly, if you get a chance to see them then do so to have a look at how enthusiastic sports persons around the globe get a chance to compete after years of trainings and efforts.
As you all know that Olympics games is an event that has to be branded so that the message can be delivered to the world. Banners, posters, magazine ads, kits, passes, notepads, flyers and so much more is designed to complement the final theme of the games and the best graphic designers and creative personnel are contacted in order to design the brand architecture for this huge an event.
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In our blog, we will be sharing the work of Graphéine, a French agency that worked on 2024’s branding design of the Olympic games and we want to say that we are quite impressed with their creative thinking and design sense. It is brilliant and to the point and since the venue is Paris, they have intelligently complemented the city in their designs which is commendable.
So, the idea is to create and depict a sporty look & feel for the audience and to achieve that goal, a solid navy blue color is used for the background and the fluid curves and fast lines are there to depict a sports track that has a story of movement and speed.
Then there is this 3D Eiffel Tower that emerges from the ground and plays with eyes when it transitions from the Tower as well as the sports track creating a brilliant double design masterpiece for the audience.
You would also want to look at how brilliantly the 5 colors are picked up for the 5 continents also depicting the fact that all of them are on the same track – with their intentions to prove that they are nothing but the best and well, that is exactly the main purpose of this huge game event that every country gets to prove that they are faster, they aim higher and they are stronger than the rest.
You will get to see these branded items in this blog that are created by Graphéine. The people at this creative agency are of the viewpoint that they had little time to work on the brief but they managed to create what they could so, here their designed mock-ups are: main logos of the event, 3D model design, hang banners pole, branded stationery, flyers, back drops, zippers, card holders for the staff, huge wall banners and sport kits.
We are sure that you are going to enjoy reading about Olympic games and their upcoming plans in our blog and we know that this blog will also help you in getting to know how to think and create designs for an event this huge. If you liked our blog, don’t forget to share it with your friends, colleagues and students and we will see you all next time around with another great blog of ours.
A Beautiful Paris 2024 Olympic Games Branding Design
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