Hi there friends! We hope that the new year brings us what we are looking for including happiness, success and that our loved ones live the best of their lives too. 2020, no doubt was a difficult year for the entire world and we know that all of us have tried our level best to make the most of it while things did not stop going to the south but we are happy that with the dates changing positive vibes will be there and that we will find the ways to deal with everything that will come to us.
Since we know that the majority here happens to work for marketing and advertising agencies, you guys would also know how important it is for brands and businesses to make a move when something is happening so that they can take full advantage of it too. Making the right moves at the right time matters a lot and that also keeps the audiences engaged as well – in fact, when they see their favorite brands doing something meaningful that goes with whatever is currently happening in the country or around the world, they start liking then even more.
Also, do you guys know that there are trends that grab people’s attention and only then that topic becomes a trend on Instagram or Twitter for that matter? Yes, that is actually correct as many people get informed about stuff through the business Pages and Accounts that they are following on Facebook, Instagram and Twitter so, why not make it worth their while, yeah?
New year’s eve and the next few days are important and although you must be prepared both content-wise as well as to celebrate the occasion with your loved ones but you should also wait for something interesting and exciting to happen to get your hands on something even more fun so that you can make content around it and share it with your audiences.
Oh, and we do not mean to make it a habit to expect your team members to work during times when the rest of the world is busy partying and stuff but honestly, if you are up for making something relatable for the audience, something that is so brilliantly designed that everyone starts talking about and shares it too then you have already won. The goal is to stay relevant as much as you can and with your content and designs, you can do it for a longer period of time if you do it properly.
Airbnb CNY’s Campaign is exactly one of a kind when it comes to welcoming a new year but also bidding farewell to a year that was as tough and bad as 2020. We are so glad to know that artists around the world are always up to create something so beautiful and amazing that it grabs your attention just like that and makes you feel happy – even if it for a very short period of time. This CNY Campaign was designed to celebrate the arrival of 2021 and how different people say goodbye to the old one while staying hopeful for the new one.
This campaign is named as Goodbye 2020 and it was made live for the landing page of China Airbnb. The key visuals are so pretty and interesting at the same time that you would want to keep looking at them. There is no fancy shmancy stuff there to be seen but the way the design team has pulled it is impressive and they deserve all the appreciation in the world. As we know that 2020 made things bitter and sad for many people, it also gave us a chance and the time to rethink and maybe reshape how we live our lives.
All of us have become workaholics, we really do not care about the food that we are consuming or the fact that we even have to consume anything while we are at work or anything. We stay disconnected for weeks and even months while our family members, friends and loved ones look forward to talking to us, to meeting us and to spending some quality time with us. 2020 made us realize that these things and people are not to be taken for granted and that we must take out some time from our busy schedules to send a message or to call them. Same thing goes for the pets too, if you have one, you would know how they make our lives a little easier to live.
All of that has been portrayed so beautifully with the hope that 2021 will be better and we cannot wait to see great things happening in this year for all of us. The campaign has redefined 4 different moods for the winter season using color palettes of green, blue, red and brown representing spots like Guilin, Sanya, Chengdu and Dali respectively. This can also inspire you to travel to these places this year so, why don’t you start making a plan!? And while you are at it, don’t forget to share what you think about this campaign done by Airbnb CNY.
Credit: Jade Zhang
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