Red Dot Design Awarded Coffee Packaging for Inspiration

Hi there everyone! It has been always a pleasure to come back with something that you guys can use to create super awesome designs for your tasks and more but this time around, we are here to share a packaging design for inspiration that you can follow to work on however you would like to create your artworks and stuff. We would also like to thank you all before we begin talking about our today’s blog, and here it goes: thanks so much you guys for your support and feedback that you share with us and for also sharing our content with your loved ones too. Your interesting suggestions and comments help us keep doing better every passing day.

Every time when we come across a content deck or packaging or literally anything design for that matter, we feel so happy to see that so many people around the world are doing such an amazing work in their respective fields. By exploring opportunities and building a couple of them when there aren’t any, these people not only make their work better but they also pave the paths for the new ones as well and we think that’s just beautiful and that is how individuals become successful too – ultimately benefitting the local community and the masses.

Our today’s blog features an awarded packaging design (by Red Dot) that was created for Saturnbird Coffee. The coffee brand was founded in 2011 in China and is also a competitive rival for Nestlé as well and although, we know that hundreds and thousands of coffee lovers enjoy the giant of a brand – we also appreciate how more and more companies come into business making sure that they are bringing something new to the table and if that is being liked on a larger scale, then it does mean that the new comers are doing something better, right?

So, we have always ordered or made coffee that is made by scooping out big spoons from the coffee jars but what if we told you that these creative minds came up with something so good and adorable, it can make you cry (happy tears, of course but yeah!)? These extremely cute coffee mugs contain coffee of your choice and liking that you just cannot ignore. Here is what we can share with you guys after looking at something so unique and subtle:

Whenever a campaign is launched to promote a brand or just to let people talk about it (again), the main objective of the marketers and advertisers is to do something so full of surprises that the masses cannot help themselves but they either place online orders to get that product or service or they increase the store’s footfall and pick the stuff that they need by themselves.

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Many brands that are still relevant and working perfectly fine are there in the market because they knew how to pull off successful campaigns – be it for their branding or for marketing. Same goes for Saturnbird Coffee as well. So, imagine a box or a coffee mug that has small coffee mugs that contain grounded coffee beans. All these cute coffee mugs are available in multiple colors to complement the type of coffee they contain all and you can pick any one of them for your personal usage.

One more interesting thing that we should mention here is that all these tiny coffee mugs have enough quantity of coffee to be dissolved in water, hot milk etc. and while the freshly grounded coffee beans come in with aroma and greatness of the coffee itself, you can also make sure that the contents of the coffee mugs are safe to use too.

What we loved about this attractive packaging design is that it does not end with just the coffee mugs, but the brand has more to offer like relevant pins and stickers that you can use on your t-shirts, hoodies and laptops respectively. And that is how you do it. You get to understand what your primary audience would be interested in all the while making sure that your main product is great too and you grab their attention by creating more fun stuff so that they do not only invest on your business but they also purchase the extras that you are creating for them.

That is all for today, friends! We can bet that you all will let your creative juices flow once you have gone through this amazing Red Dot design awarded coffee packaging. If you enjoyed reading this blog, do share your thoughts with us in the comments section and while you are at it, do spread this blog within your friend circle too and we will see you next time super soon – until then keep creating awesome stuff for yourself and for your clients.

Credit: Jiia Liu