Hello there friends! We are back with yet another amazing blog of ours and we can bet that you all are going to love it but before we start talking about why simple logos are effective, we would like to thank you guys for your interesting suggestions and for also sharing your feedback with us. Your constructive comments motivate us to keep creating what we are great at so, keep them coming our way and we will continue making content that matters.
Whenever it comes to the branding of a business or a product for that matter, we all know that we want to make it look so good (almost phenomenal) that with the passage of time we start feeling overwhelmed and end up doing things that are complicated and not so simple, you know. Although, we love intricate details if they are design-related because that truly matter but there are certain things that we can do by keeping them simple.
As you have already read the name of our blog, we would like to dive right into it so that you all can know how simplicity can be effective and once we have shared about that, we will also share 20 simple example of logos that you can get inspired from.
First things first; there is a misconception regarding simple designs and ideas that they won’t work or they cannot grab a person’s attention. But that is so not true because simple logos are those branding elements that are not only easy to recognize but they are also memorable. And guess what will happen with time? When you will use a simple yet effective logo for your branding and all; you will get to notice that the masses love it and in that case; you would want to hold onto the versatility.
In addition to all the things that we have mentioned above, we love how simple logos are timeless and since it is advised to not change a logo design for at least three to five years, simple logo designs can stay with you for over ten years as well and you will see them doing the work for you – fulfilling all your branding and marketing purposes like they are new. Now, that we have talked about why simple logos are effective, we would love to share a few pointers with you guys so that you can create amazingly attractive logos for your on businesses or for the ones that you are currently working with.
Working on a simple logo design does not mean that it has to be boring but here is what it should be:
- Appropriate for the audiences
- Versatile for times to come
- Relevant (target audience-wise)
When we say that it should be appropriate for the audiences, what we mean is that the logo needs to attract the attention of the primary audience and not just the logo but the overall branding needs to be accurate and on point so that the ones you are communicating with know that you are talking to them. In the cases of individuals and groups who cannot take an action at the given moment to purchase a product, to like or subscribe to your social media platforms and channels, then you must devise a strategy that attracts the secondary audiences. For example; babies cannot buy diapers for themselves so you will have to work on things that their parents, guardians and caretakers can tell that you care for the babies and that they should consume the product / services in one way or the other. For adults, taking actions is a lot easier but it does not mean that you choose playful and funky styles of branding elements for them to attract them towards your businesses.
Versatility is important – even if you do not want to stick to your branding styles after a few years. Take the example of Coca-Cola, they haven’t changed their logo in centuries and it is not because they are lazy or cannot hire experts from the industry to do the job for them, it is because they know they do not have to change the logo, it is so versatile and still so powerful that it does not require the brand to rebrand the logo etc., you know.
By going through this super cool collection of 20 aesthetically balanced examples of logos that we have curated for you guys, we are sure that you will be able to not only appreciate the simplicity of the designs, but you will also notice how great these logos look and are equally effective for their respective businesses. And with that, we would say good-bye to you all. Take your time to read these logos and write down or sketch your own ideas to see how you can make something simple yet effective for your design projects.
Credit: Kostya C.K
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