Hi there, hello there! We hope that you guys are keeping safe and that our content ideas, mock-up PSD files as well as design templates are being super helpful for your personal and commercial design projects. Earlier this week when we were working on our content list, we wanted to add in a couple of branding inspirations for you all so that when you work on them, you can execute the ideas properly through our mock-ups and other design elements. Today, our blog will focus on the brand identity design that was created for ‘Mahogni’ so, let us get started right away!
For anyone working with the marketing and advertising agencies as well as with the brands too, it is important to understand what brand identity means and what it holds for a business. In order to understand that and more, we would encourage you all to keep reading this blog as we are about to share how you can stand apart from your competitors through your brand identity design by shaping it in the best ways that are there. Also, always remember that you might have to take a few risks and accept challenges here and there so that what you will do for your brand is worth all the effort.
Brand identity and the design of it means the personality of your brand; that identity that will help you deliver unique messages to your targeted audiences while also creating the persona of your business as well. That is your main communication and your audience will interact with you the way you will interact with them so whatever you do to make the brand identity design; it will become necessary for you to ensure that you are delivering all the right things. We can bet that you would know multiple ways to design your brand identity but the most effective of them all is the one that gets you recognition, sales, store footfall and things like that, you know.
To make powerful brand identity designs; you need to do the following:
- Learn who you are and understand it too
It does not matter if you’re a small business or a big one, if you already exist or if you are ready to launch, what you need to do is to learn who you are. Dig deeper, get to know what you can deliver and what you can explore as an opportunity to deliver after some time but most importantly; understand who you are as a brand. Here are a few questions that you can ask yourself before you get started;
- What is your brand objective and end goal?
- What are you promising to deliver as a brand and what are your brand values?
- What is your brand personality?
- Have you worked on your targeted audience? What are they like?
- How are you planning to position your brand?
- And lastly, what is your voice like? Because that is what will determine the communication between you as a brand and your audience.
Your next step is to evaluate yourself as a business so that it can smoothen the path towards your brand identity design – so, all in all everything that you will do to understand yourself as a business will help you succeed too and that should be one of the reasons why you should never stop the process of self-evaluation.
Now, let’s have a look at the brand identity design of Mahogni the brand that will not only inspire you to create awesome stuff for your personal business or for a commercial one but it will also broaden your thought process as well that is required to work in a more effective way. We personally love how furniture brands market themselves and how they make sure that their communication is so on point that many in fact, so many furniture brands around the globe have started to ship their articles locally and internationally. Mahogni is one of those brands that made sure that their brand identity is perfect.
From incorporating line art to choosing interesting colors, Mahogni’s brand identity design is powerful enough to communicate with the audience in an effective manner. And they have perfected the way they design their office stationery, Out of Home advertising, packaging and more. We are sure that you will love everything that falls under their brand identity design as much as we do.
That is all from our side, folks! We hope that you had a great time reading our blog and that our insightful content will help you work on interesting brand identity designing as well. Don’t forget to share your feedback with us in the comments section and do share the blog with your favorite colleagues as well because you don’t know who is looking for inspiration.
Mahogni Brand Identity Design for Inspiration
- Beautiful Corporate Identity Design of Turkish Airlines Authority
- Volkswagen New Brand Identity | A Perfect Example To Present Brand Design
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- An Awe-Inspiring Bazaar Rebranding Design Project for Inspiration
- Artek – Conscious Consumption | An Inspirational Communication Design