Hello there everybody! We hope that you had a great time reading our previous blogs and that you are also super interested to know more about the exquisite chocolate packaging that we are about to share here for inspiration and more. But before we do that, we would like to thank you for making the most of our free pumpkin carving stencils and for also making sure that you share the blogs with your friends, family members and favorite colleagues as well. We need the same kind of support in the future as well as it keeps us motivated to keep creating things that we love to create.
Okay so, our today’s blog focuses on this exquisite chocolate packaging that has been designed by Happycentro Design Studio that is based in Verona, Italy. The brief that was given to the creative & design team required the team members to work on the rebranding and repositioning of the brand Feletti so that it can continue to be people’s first choice when it comes to purchasing and consuming fine chocolate. What we loved about the design studio’s approach is that they decided to tackle the situation through story telling and if you believe in the power of that, you can achieve literally everything that you wish to achieve for your businesses.
The products by Feletti were reorganized into two categories; ‘I Classici’ and ‘I Golosi’ and new color codes were generated to not only help the audiences identify their favorite flavors but to also help the brand in reposition themselves in an effective manner. In addition to that; the front design of the packaging got a complete revamp allowing the brand and its products to be seen and recognized and eventually to be purchased as well. The best thing about the packaging designs is that every flavor has got its unique color for example; royal blue color is used for the classic flavor whereas the classic maroon one is used for fondant and then there are several other flavors as well – beautifully wrapped in carefully picked colored packaging.
Even if you are not a fan of chocolates, you would know that chocolates come in different shapes and sized depending on the requirements of the brand that is producing them. Shapes usually determine the time during which a chocolate melts in the mouth which also has an affect on the flavor too so know that differently shaped chocolates have a purpose to serve and in addition to that, it eases the process of consumption as well like pistoles, blocks, bars, chunks and fèves are not only easy to hold with fingers but you can have them as many as you would want to have and there are chances that you’d still want more.
Of course, everyone has their own preferences when it comes to the flavors of the chocolates like it could be with wafers, nougat, nuts, chocolate sauce, etc. and it is pretty evident from the packaging designs that the people at Happycentro knew what color tones to go for, for a certain flavor and nuts in order to let the product fully depict its ingredients in one way or the other. if you ask us, our favorite color palette for a chocolate packaging would always be a dark toned main color and golden color for the copy / text. You can add patterns, designs and gloss to the packaging to make it look even more beautiful and there you have it, a nice & attractive product packed with exceptional flavors to sell.
We would also like to mention it here that when it comes to the packaging design of products that are to be consumed, always make sure that you have created them so beautifully that people want to devour them and that can only be done when you not only know the products in detail but you also know the eating and buying habits of the target audiences as well and all the information will help you make better decisions too. Another thing that you must keep in mind for the packaging designs is that you must keep them versatile like if it’s Christmas season, you get the designs complementing the theme to get more traction and sales. Same goes for Halloween, Valentine’s Day, 4th of July, etc.
That is all from our today’s blog, friends! We hope that you had a great time reading it and that you will also read the chocolate packaging in detail to get inspired for your own brand or for the one that you are working for. Do share the blog with your favorite colleagues as well and while you are at it, feel free to share your comments with us regarding this blog as we would love to hear your feedback.
Client: HDI Holding Dolciaria Italiana S.p.A.
Art Direction: Federico Galvani
Graphic Design: Anna Rodighiero, Erica Zipoli, Andrea Alice Bronzetti
Illustration: Stefania Stefi Cossu
Photography: Federico Padovani & Federico Galvani
Animation: Federico Galvani & Andrea Alice Bronzetti
Credit: Happycentro Design Studio
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