Hello there everybody! We hope that you guys are keeping safe and that you are also working on amazing projects for yourself as well as for your clients. In our today’s blog, we will be sharing a bunch of cool logos and marks to inspire you all to make yours but before we do that, we would like to take this moment to thank you for your overwhelming response on our previous blogs and for also sharing the content, ideas and tips with your near and dear ones as well. Keep motivating us and we will keep creating things that we are awesome at.
As you all know that logos and logomarks are the most crucial part of any branding design regardless of the scale of the businesses but even in this age of modern trends and more, brands end up creating a weak brand image due to many reasons such as not doing enough research to figure out what the audiences like and what they won’t become a fan of, lack of information regarding the competitors and what they are doing that helps them stay ahead in the game, lack of resources and budgets to try out latest techniques and trends and so much more.
We are not saying that lack of anything is a reason good enough to not do what you have been planning to do but as far as the logo creation is concerned, you have to make sure that your strategies are worth executing and we can bet that if you are willing to take the risks, then you will be able to put an amazing thing out there too – all you need to have is that go getter attitude and you will see that you are half way through it. There are many ways to do a thing and in this case; to create a cool and effective logo or mark for your business’ branding but here are a few tried and tested things that you can do in order to put nothing but the best out there:
No matter what you sell or offer, you must be aware of what your competitors are doing, what’s their communication like and how frequently they launch a campaign in order to stay relevant among their audience pools. In addition to that you must also know what new things you and your business can bring to the table because quite frankly, you are not the only brand that is selling something unique – all the brands in your category of business claim the same but it is their branding, communication and commitment towards betterment that keeps them apart in the game, and that helps them in becoming the preferred brands too.
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We know that you carry out your extensive researches in order to get the data on the audience as well as on the market but it is also very important to work on something that you haven’t created before. The reason why we are saying that is that you have to keep up with the newer and more potential audiences as well and in this fast paced world of digital and social media platforms, you have to act in seconds to grab their attention otherwise, they will lose interest in your business and there are chances that they will move on and pick something else on the way.
Your communication and tone of the logo needs to be authoritative especially when you are running a legal business, or are associated with an NGO which means that you can use subtle color tones and interesting fonts etc. but you have to come across as a respectable brand as well. However, if you sell toys for kids or are a clothing brand, then you can be a little funky and play around with the colors in order to be more relatable for the audience groups that you are planning to target. Another factor that can make or break your branding design is the usage of colors. Now we know that almost all of us have become fans of minimalism and want to keep things super neat and less crowded which definitely makes sense but that does not mean that you end up choosing sad / boring colors tones.
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The only thing that can help you with picking the right shades and tones of colors is experimenting here and there in order to get that perfect color palette that will represent your brand for the things that are actually there. We have said it before and we are going to say it again; do not hesitate to accept challenges as they will take you to the place where you deserve to be. The cool logos and marks that we have very carefully added to this collection are a depiction of commitment to the work as well as to create excellent branding designs for the businesses and we are sure that once you will be done going through them, you will be able to make your very own unique and effective designs in no time.
Cool Logos & Marks For Inspiration
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- Exquisite Logo Designs 2021 from Exquisite Lady