Hey there, you guys! We hope that all are well, happy and safe, that you are enjoying our blogs too and that they are being super helpful for your personal and commercial projects. In our today’s blog, we are going to be talking about logomarks and monograms that you can create for your businesses and then you will take the inspirations from the best ones that we are about to share here so, let us get started right away.
As you all know that logos, logomarks and anything and everything that is created to represent a business is very important for a brand and that it must be more than just perfect as well because it is the face of your services, your products and your commitments and you must never take it lightly ever. But we are sure that you must have seen many businesses that (still) do not pay a lot of attention to their logos etc. and end up using something that is boring to let it represent the entire brand and a bad logo is one of the reasons why not a lot of people would take your seriously.
There are chances that you must be wondering why a brand would make such a mistake and as far as the reasons are concerned, we think the most basic one is that people do not carry out their research. They choose to stay ignorant and spend their money and efforts on things that won’t do any good to them instead of going to the internet to see what their competitors are doing or what might be happening in the world that can help them make a better decision, you know.
Then comes the agencies (design, creative, marketing and advertising) that get hired for the tasks and they claim to be proactive and stuff but even they do not deliver what they are supposed to deliver and in the end, the brand suffers, the stakeholders suffer and eventually the business has to be closed down because what’s the point, you know!? So, what is it that you can do differently in order to make your business survive in the market? It is simple and we are going to take you through the process step by step. Continue reading the blog so that you can do what is supposed to be done for great things to happen!
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Before you get to the design part while working on the logos and branding of a business, you first need to know why you are making them in the first place. What exactly will your approach be? How interesting are you going to make your logos look? Do you plan to change it after some time? How do you plan to target your audiences through it? These are some of the questions that will help you get your answers to set the course of your logo design journey.
Your next step is to see what is happening in the category of business that you own or are associated with. A detailed analysis of the competitors will help you get to that quite easily and from there you will be able to decide what you need to do that is different from their communication and how you can attract your potential audiences and keep your existing ones hooked or connected with your business. Then comes the type of logo that will work for your business, so for example; your business might need a wordmark (font based logo) or a monogram (consists of letters / initials etc.). There is an easy way to find what your business needs depending on what it is, and we are about to share that with you guys. Monograms work for business that have multiple owners who would like to go with initials of their names or some really long abbreviations of the company and the stakeholders have decided to keep it short.
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Wordmarks work for businesses that are going to use their names – nothing super fancy, direct names whereas; pictorial logos or symbols work great for those businesses that have been established far and wide and now the audiences know what this business is so, if you are a new business, make sure that you do not go for a pictorial logo, grow old and classy with your audiences first and then change your branding to a symbol / pictorial image. And of course, there are mascots as well that work great for brands that cater to kids or families like KFC.
It is very important to know your business needs before you decide the type of logo for it and if you happen to finalize that logomarks and would represent your business well, then feel free to get inspired by the collection of beautiful yet effective logomarks that we have shared in this blog of ours.
Oh, and don’t forget to let us know which ones you like the most in the comments section.
Credit: Multiple Artists
40+ Stunning Logomarks For Inspiration
Check out these more informative articles:
- Tons Of Unique & Attractive Logotypes & Logomarks For Inspiration
- Difference Between Wordmark, Lettermark & Brandmark
- Difference between Pictogram, Logo Mark & Logotype