What is Guerrilla Marketing? 10 Stunning Examples

Hi there everyone! We hope that you guys are having a great time reading our blogs and that you are absolutely killing at work too by designing amazing stuff for the businesses that you are currently working with. For our today’s blog, we wanted to talk about something that a lot of you can benefit from and we can bet that once you are done reading it, you would be able to make better marketing decisions so, allow us to not only share in detail what guerrilla marketing is but also let us walk you guys through 10 stunning examples of guerrilla marketing as well so, let’s dive right into it.

First things first; guerrilla marketing is a marketing tactic which is executed by the brands as a surprise element or that can instantly grab one’s attention. These marketing tactics can also involve unusual or rather unconventional ways of interactions between the business and its potential or existing customers. The pull is high and interesting, and it becomes the talk of the town and when that happens, you know that you have done the promotions the right way.

Guerrilla marketing is not something new and it has been followed by businesses around the globe allowing them to stay ahead in the game and although, we may not have seen some very amazing guerrilla marketing campaigns being executed in the recent part, but remember that this is always on the table and if you have the budgets and if you know the right people to do one such thing for you, you must go with it right away for it is something that is bound to get you results – at times, more and better than you could even imagine.

Before we go any further, we would also like to share how guerrilla marketing got its name so that if someone asks you about it, you know what to tell them, you know because it does not hurt nobody to have facts and figures to share to make the most of the conversation that you are having with people. Okay so, guerrilla marketing got the name from the guerrilla warfare in which unique and different techniques and strategies were used by the armed civilians for their defense etc. and like the warfare techniques that required strategies that haven’t been used before, the concept of guerrilla marketing runs on the same strategical actions.

Recommended: 30+ Cool & Creative Outdoor Sign Board Design Ideas

We are about to share a trick with you guys that will help you get the results that you are hoping to get in 2022 for your businesses etc. that no matter how big or small your brands are at the moment, you must work on and execute at least one guerrilla marketing campaign to help spread the word, to promote your services and products that you are selling and we can guarantee that you won’t be disappointed. The best thing about guerrilla marketing campaigns is that they are all different, they cannot be copied, no one can imitate your style, etc. and you will be the only person to own whatever you will send out in the form of guerrillas.

Recommended: 20 Outdoor / Indoor Creative Sign Design Ideas For Inspiration

To start it off, here are a couple of suggestions that you can go through in order to make your guerrilla marketing campaign a success but before you pick and finalize what you are going to go with, make sure that everything is in harmony of your corporate message and commitments as it will become easier for the customers to see the connection otherwise, they will end up getting confused and we are sure that you don’t want that to happen, right!? So, guerrilla marketing can be done in the form of graffiti which also includes stencil graffiti as well as reverse graffiti. Then there are stickers that you can go with, undercover marketing (also known as “Stealth Marketing” in which the people who are directly working with the brand disguise themselves as common people who mingle around with the masses and promote the business).

Recommended: How Can I Make My Brain More Creative?

Then there are flash mobs and we personally love them a lot because they really do get our attention and when done right, you know that you are going to be relevant for a couple of weeks and that is what matters, yeah? To be the topic of discussion and for something that you could pull off really well – that too in public. In addition to that, there are publicity stunts as well but always make sure that you do not choose to do anything cheap or below the belt to gather attention as that won’t last long.

There are many different types of guerrilla marketing techniques that you can choose for your business in order to promote it nicely and effectively and we assure you that you will also be able to get tons of ideas from this collection of 10 brilliantly executed campaigns too. And now, it is time for us to say goodbye so that you can check out and get inspired by what we are about to share.