Hello there everybody! We are back with yet another informative and super useful blog of ours and we can bet that you all are going to love it – especially those who are just starting their careers as graphic designers, logo designers etc. and those who would want to try out their luck as visualizers too. But before we get to that, we would really like to take this moment to thank you all for your overwhelming response on our previous blogs and for also sharing your suggestions with us as well and we promise to bring more nice stuff in the future too.
No matter what you are doing in your life as working professionals, it is always a great idea to keep revisiting the basics that are there so that you can excel at your personal and commercial tasks and it is also very important to know and understand not just the conventional ways of doing things but also updating yourselves with the modern trends too. Sure, there have been many different ways of creating successful branding in the past but we must know that with every passing day, things are changing, behaviors are evolving, more and more people are becoming modern and they want to see things happening around themselves too and in order to cater to their demands and requirements, you must do what is expected from you as a business as well as an individual.
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So, before we share the differences between a logomark, a letter mark and a monogram, we feel that it is necessary to share what they are first and we will, then move to the next step of our blog. We will keep it all simple so that more and more people can understand the concepts and ideas behind the terms that are about to explain because you can only master something when you know what it means and how you can make the most if it. Make sure that you guys read the blog till the end and that will allow us to educate you guys in a better and effective manner.
In easy to understand words; a logomark is basically a logo that is created or is centered around a meaningful icon or a symbol. These symbolic images or icons are specially created to represent the business in an effective way so that more and more audiences can feel that the business is communicating with them, that it understands what they want from it in the form of offers, products as well as services and can also stay true to their promise in time to come.
A letter mark happens to be a logotype that allows you to play around typography in a way that you use names of the business owners or their initials or just the name of the company and make the design talk about what the brand can offer to its customers. We personally love letter marks a lot – mainly because of how simple they are and yet 10/10 effective.
Lastly, monograms happen to be logo designs that are created by simply making a motif and overlapping letters (usually two) which are then used to represent a company’s name etc. Monograms are also created for individuals as well so that they can claim something as their possession / personal property as well.
Now that we have shared the basic differences between logomarks, letter marks and monograms, we would love to mention it here that you guys need to sit down with your ideas in order to finalize what type of logos can go well with the businesses that you own or are working with. Allow us to share a couple of examples with you so that you can initiate your creative thinking process. Logomarks are ideal for businesses that can be represented through solid colored icons etc. like Apple or Twitter for that matter. Note that logomarks must only be created when your brand has been recognized far & wide and can be easily recalled. On the other hand; both letter marks and monograms work amazingly for businesses that happen to have long names which can’t be used as they are for example; HP, HBO, CNN etc.
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That’s all for today! We hope that you had a great time reading this blog and that you will also share your valuable feedback with us in the comments section as well. We would also love to see you guys share this blog with your friends and favorite colleagues as well so that they can utilize the information for their upcoming design projects.
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