Hello there everyone! We are back with yet another blog of ours that is full of information and the tips & tricks that you can follow to work on your own strategy if you are planning a rebranding anytime soon. But like always, we would like to take this moment and thank you all for your overwhelming response on our previous blogs and for also sharing them with your favorite colleagues and friends who needed to read them. It’s always a pleasure to create something new for your guys every day and we will keep doing that with your support in the future too.
One of the reasons why you are (really) here is because you are planning to rebrand your business or one of your clients wants you to rebrand their business nonetheless, it is a crucial thing to do especially if you are someone that’s running a successful business locally or even internationally for that matter. Always remember that you cannot just think of rebranding something and then get done and over with it because sometimes, it takes more than it took when you were launching a business. So, in this part of our blog, we will share how you can understand the purpose of rebranding, and then we will share everything that you need to know about ZMORPH 3D Printer’s rebranding & web design.
At first, when you launched your business, you would have something in your mind that could represent your values and commitment for you to your audiences but now that you are planning to revisit that area, you must know that no matter how much money you are going to put into this process and how many celebrities will be ready to endorse your business, you would still have to follow a business reason which could be anything such as now you wish to compete in a new market or maybe at a higher level within the same market, you wish to rebrand your business because you want it to reflect who you are that might have not been the case at this point, you have a legal reason to rebrand yourself and you are bound to do it in order to exist in the market, or that you have a new marketing team that wants you to up your game.
Whatever we have mentioned above might seem something super easy to plan out and execute as well but here’s what you will have to do along with understanding your rebranding needs. You will have to analyze your own organization and then carry out research on your target clients as well. In addition to that, you will have to work on your new pr simplified message and create a brand identity as well so that you can launch the brand communication without having to confuse your existing and potential audiences.
Recommended: 25 Best Cheap 3D Printers For Beginners
If it’s required, you will also have to create and manage your online presence as well which will include your digital and social media platforms as well as your web portals, etc. and the necessary steps in that regard would be to make sure that all the portals are working just fine. And that’s exactly what the people who were assigned the rebranding for ZMORPH 3D had in mind. With rapid expansion and innovations ahead, the company decided to rebrand itself in a way that could speak to its customers in a more effective way.
The scope of work included; market and target group analysis, logo redesign, visual strategy, brand book, animations as well as website design. The geometric shape that you can see in the logo is the element that became the inspirational basis to create the brand identity and it also shows up in both the complex compositions as well as in simple forms of the branding such as icons. The experts at work had a vision in mind and they wanted to go for a visual strategy that had a technical / industrial character so that it could resonate better with the new product and they referred to it as ‘Sage’. Another interesting thing is that the identity elements are based on changeability and are referred to as the ‘Creator’ and we’re happy to announce that the strategy resulted in more accurate positioning of the product among a specific target audience.
That is all from our end for today! We hope that you guys had a great time reading the blog and that you will also make the most of it by following what is there to be followed for your own businesses or the ones that you are associated with. Feel free to share your feedback with us in the comments section and while you are at it, do let us know if you have something specific in mind that you would like us to work on so that we can share that in our future blogs.
ZMORPH 3D Printer | Rebranding & Webdesign
- Nike Air Max Shoes For Kids | A Visual Identity Design
- DODO Pizza UK Branding Design
- A Creative Brand Identity Project | Pursuit
- 5 Simple But Effective Ways To Improve Your Visual Design Skills
- Exquisite Logo Design Projects From Multiple Artists | Inspiration 2022