State Fair of Texas | Branding Design For Inspiration

Hi, there friends! We hope that you all are having a great time reading our blogs and that you are super psyched to read this one too as we are going to feature the branding design of the State Fair of Texas for inspiration and we can bet that after you are done reading the blog, you will we able to work on a bunch of very creative ideas for yourself too. But before we formally start our blog, we would love to thank you guys for sharing our blogs with the people that you love and care for.

As our blog’s audience keeps on expanding, we feel that it would be a great idea if we start from the basics first so that the new people who have joined us here can acquaint themselves with what branding design is and how important, rather crucial it is for the businesses, etc. to exist and survive in the market. Okay so, the process of branding design literally means to create the visual identity of a brand which includes elements like logos, illustrations, typography, photography and even the colors that are used for the entire process as well.

The main purpose of creating the branding design is to let your targeted audiences know and recognize the business that you have launched in the market, its products, as well as the communication that you will be issuing from your end. Usually, there are 4 steps that are followed to craft the branding design of a business:

  1. You need to define how you want to be perceived as a brand.
  2. You need to work on a brand promise that will help you place your business on it.
  3. You will use that promise to communicate whatever you will be doing in terms of your products and services.
  4. You will have to be super consistent with all your communication so that your audiences know that you are aware of what it means to run a business and run it successfully.

That being said, let’s now talk about how the branding design of the State Fair of Texas was reworked by this design studio, Matchbox Studio. The State Fair of Texas happens to be 130 years old institution that brings more than 2 million people to the grounds where fair(s) can be held each year. The team at Matchbox Studio was conducted to revamp the branding design of the institution and we can bet that once you will go through what they have created, you won’t be able to stop yourselves from praising them. Keep reading the blog till the end as you are in for a visual treat.

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Always remember that you know and understand what is being demanded from you when you are going through a design & creative brief because only then you can achieve your goals and more without having to get the revisions done. We know that all of us have very busy schedules and not all of us like to revisit all our designs time and again so make sure that when you are starting a new project, your head is clear and you are ready to give whatever it will take to make it a huge success. Matchbox Studio did the exact same thing and the objective was clear; to redesign everything from marketing to environmental pieces that can reflect the fun spirit of Texas and they did, they redesigned everything in order to make the branding design as big and bold as Texas is.

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Since it is an on-ground event, whatever was going to take place on the ground had to be big and bold at the same time and as you can see, all of it has the element of Texas in it, right? Starting from the magnificent cowboy that welcomes anyone and everyone to the fair to the swings and the branding of the tickets and flyers, as well as the branding of the website too – all of it reflects the element of Texas and that’s the beauty of this. We feel that it is time for us to leave you guys with this impressive and inspirational branding design and let it inspire you in multiple ways; record whatever comes to your mind so that you can revisit your findings later and can implement them in your future projects.

That is all for today, you guys! Here is hoping that you not only had a fun time reading this blog but that you will also share your feedback on it as well. Also, feel free to share the blog with your branding designer friends and favorite colleagues too and we will see you guys next time with something more fun & exciting to read and work on. Until next time, keep working on phenomenal stuff for yourself as well as for the people that you are working with.

Credit: Matchbox Studio

State Fair of Texas | Branding Design For Inspiration



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