Hi, there friends! Today, we are here to share an amazing beauty brand identity with you guys to inspire and motivate you to let your creative juices flow so that you can also work on a couple of impressive brand identities for your upcoming projects. We can bet that you all are going to love the blog but before we start talking about our today’s agenda, we would like to thank you for your love and support and for also sending in your genuine and constructive feedback with us. We hope to receive more of that in the future too.
First things first; it is important to understand what brand identity is so that those who don’t have enough knowledge about the terms know what we are talking about. In easier to understand words; brand identity comprises all the visible elements of a brand such as a logo, colours, and anything and everything that is used by the brand to create an image in the minds of the consumers / costumers. With that image, the audiences can immediately tell which brand is being talked about; be it on digital and social media or even when something is happening on the ground in the form of hoarding and billboards and a lot of other things.
With your brand identity, you can create a strong relationship with your existing and potential clientele and here it is important for us to mention that with a meaningful brand identity, you can build a very long-lasting relationship with the right audiences so, the keyword here is meaningful, alright? Now, what is a meaningful brand identity and how can you work on it? In order to work on an effective brand identity that actually does something for you as a brand, you first need to work on your brand purpose; what is it and how you would like to take it forward.
Then, get to know your competitors, see what they are doing and devise a better game plan than theirs. In addition to that, you also need to define your primary and secondary target audiences as well so that the communication can be worked on keeping in mind the exact needs and demands of your audience pool(s). For a compelling brand identity, you must also create a powerful story to narrate to whoever you wish to communicate and do business with.
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Let’s talk about Keron now so that you guys can know how the assigned team members worked on creating a strong brand identity for this beauty brand. Okay so, Keron is basically a passionate beauty brand that facilitates the process of finding the best beauty products for direct customers and beauty professionals. The best thing about Keron’s brand identity is that the design elements are not very elaborate – in fact, the design team basically went for a subtle logotype design and a symbol which are easier to recognize and will create a strong recall in the minds of the audiences too.
The symbol depicts Keron (meaning: goddess) beautifully and with the unique design sense, the brand has the freedom to develop their own beauty line in the future as well and that is how you do it, really. You do create unique design elements but in a way that they speak to your target audience at an emotional level, they provide ease and convenience to remember you and of course, with your products and services, you make sure that you become the most preferred brands to exist in a certain locality.
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The colors that are used to create the brand identity for Keron are black, white and light peach and for a beauty brand, you might want to go for fancy colors like pink, purple, and maybe golden too with a hint of shimmer but if you wish to go for subtle colors with more impact then we would suggest you pick and choose from Keron’s color palette. Another thing that you must keep in mind is using high-resolution imagery for the communication, include anyone and everyone that falls under your potential clientele and you will see how your brand has started to make a difference even if it is just got launched.
And that is all for today from our end, you guys! We hope that you guys enjoyed reading the blog and that you will make the most of all the tips and suggestions that we have shared in it so that you can produce quality projects for your personal and commercial clients. Do share your feedback with us in the comments section and while you are at it, don’t forget to share the blog with your friends, colleagues, students, etc. as well and we will see you guys next time with something more fun & exciting to read and work on. Until then, keep creating magical designs!
Keron Beauty Brand Identity For Inspiration
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