Hi there everyone! We hope that you guys enjoyed reading our previous blogs and that you are also making the most of our content ideas, easy to follow tips and tricks and everything else that we share here to work on your campaigns, etc. for your personal and commercial clients. In our today’s blog, we are going to be talking about visual identity and packaging design in general and then we will share how Sem Culpa Sweets which is a Brazilian brand that offers handcrafted sweets which are also healthy and loved by many. So, let us get started right away!
Okay so, first things first; what is visual identity? And how do you start planning to work on a packaging design? In easy to understand words; visual identity means all the graphical elements or information that is designed and used to communicate with the audience. It includes anything and everything from the brand colors to design elements such as icons and imagery along with the logo designs, fonts, etc. that you make yours with the passage of time so that you can become recognizable.
With your communication, your targeted audiences know that it is you who is sending a message through your billboards, flyers, Kraft paper bags, etc. So, in short, the main components of a visual identity are; logo colors, typography along with imagery and you have to make sure that all of them are powerful enough to make an impact, influence your potential customers and make them your loyal advocates too. Your brand identity is very crucial for your business as it can make or break the brand and that is why it is important to make great decisions coming from an informed place (all the time) so that you know that you gave it what was required from you to run the business successfully.
Then comes the packaging design. So, your brand identity has to be reflected in the designs that you will be putting out there – in the form of literally everything such as labels, paper bags, delivery boxes, leaflets, etc. Your packaging design must always be on point so that you can attract your potential customers and clients to check out the products you are offering and when they do that, you will win their hearts through the quality of your products, and unmatched services too. Keep in mind that poor packaging designs won’t get you the results that you might be expecting so invest well in the process of designing your packaging, go for top notch quality items and you will see that you are half way there.
Now, let’s talk about Sem Cupla Sweets’ visual identity and packaging design and how their creative studio Ismo Design helped them deliver the messages in all the right ways. Whenever you are working on a visual identity and packaging design for any brand, you must need to identify the objectives that they wish to achieve through their communication and then you work on the visual identity which can be eventually implemented when you will create the packaging designs. Without that crucial information, you won’t be able to decide what needs to happen in terms of building your relationship with the people who are only going to get in touch with you by interacting with your packaging designs and communication that will be executed on the ground or through your electronic, digital and social media platforms, etc.
Alright so, Sem Culpa Sweets are handcrafted sweets that are made for audiences who would like to munch on fun edibles but they must be healthy to consume as well. And you will be surprised to know that the stuff that is being offered by Sem Culpa is not only sugar-free, but it is also gluten-free and lactose-free too – making it super easy for anyone and everyone to have the best experience. The challenge that most brands face is that when they wish to be innovative or different regarding their packaging design, they tend to lose originality in the process.
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Sem Culpa’s visual identity and packaging design were created by ensuring that the traditional depiction is still there which was achieved by incorporating surrealism and making the most of the concept of minimalism. Now, everything on the packaging looks supremely organized, has happy vibes to offer and they know that it’s working for them just fine.
That is all for today, you guys! We hope that you all had a great time reading the blog and that you will also take out some time and share your feedback with us in the comments section as well. Also, feel free to share the blog with the people that you are working with and help them get inspired to make stunning designs, etc. for their upcoming projects. Also, feel free to let us know if you have any special requests to make so that we can work on them and get with your requested content super soon.
Fotografia: Débora Lemos
Sem Culpa Sweets | Visual Identity + Packaging Design
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