Hi there everyone! We are back with yet another exciting blog on visual identity design that we can bet you all are going to love so much. And we will share everything that you need to know in order to make the visual identity designs for yourself and for the brands that you are working with but before we do that, we would like to take a moment to thank you all for your love and support that you send our way and for also sharing our blogs, tips & tricks and everything else that we share here with your friends, colleagues, etc. as well. We see more of that happening in the future too.
As it is super evident from the term itself, a visual identity design is a collection of design elements that are plugged in together to represent a brand in front of the audiences which also includes the business competitors and other brands that fall under different categories in order to differentiate a brand. Creating visual identity design is not just fun but you also get to know your own brand in so many ways that you could have never imagined. In addition to that, you also get to understand the reasoning behind other people’s creative ideas and why they launched something for their brand.
When it comes to getting to know your own brand, it is important for us to mention here that once you have gotten all the insights into how your brand is perceived or will be perceived, the market gap that you have found and how you are going to fill that in with your own unique essence and when you have also figured out the ways to fulfil the needs and demands of your targeted audiences, you can very easily set the course for your business. It is literally that easy and the only hard part is that most people do not get to do that mainly because of super tight schedules, incomplete or vague briefs from the clients, etc. and not having enough resources to carry out the research.
We are sure that you guys must be wondering what can be done when you face issues for doing the simplest of things when it comes to creating your visual identity and more so, keep reading the blog as we are about to share a couple of tips that will help you work on your visual identity design like a pro.
First things first; define your goal; what do you wish to accomplish through your brand? Then know your audience and ensure that you also have the solution(s) to provide them with through your services and products. Maintain consistency in communication as well as in the services and products that you are about to provide and offer and don’t overdo anything for the sake of trying to be unique. You will also have to identify the emotions that you would like to invoke among your audiences through your communication strategy.
For example; the visual identity design in question here is of ‘Nostra Pizza o miedo’ skillfully created by Simón Londoño who is a brand designer living in Cali, Colombia and making powerful designs and more for his clients, etc. The visual identity design that he has created depicts the theme of “taking risks” which has been beautifully shown through the design elements that you can see here. Allow us to share more details so that you can fully understand what is being discussed![Text Wrapping Break]
The idea behind creating this ‘do the dare’ type visual identity design is to basically show that eating a pizza is not a crime or that you are allowed to take risks and then some more; and all the themes have been taken from the Colombian slang, punk rock, extreme sports such as skateboarding, surfing, etc. and we are sure that you guys would know that sports like those need you to be tougher than anything, right? So, all those elements have been brought together and you can see an attractive and powerful visual identity design right here. We would love to encourage you guys to go through the designs in detail, get to know the creative thought processes behind everything that you see and then start working on your own designs.
That is all for today! We hope that you not only had a great time reading the blog but that you will also share it within your personal and professional circles as well. Also, feel free to share your feedback with us in the comments section and while you are at it, don’t forget to let us know your special requests so that we can work on them and come back here with your requested content and more super soon.
Pizza O Miedo | Awesome Visual Identity Design
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