Hello there everyone! We hope that you all had an excellent time with your loved ones during the holiday season and that you are super excited to either be at work or get back to work shortly – depending on what is happening in your work life at the moment. Earlier this week when we were working on our content ideas, we wanted to plug in a couple of brand identity designs for brands from across the globe to inspire you all for the new year and today, we are going to be sharing the brand identity of a construction & home improvement company, Acticraft. So, let us dive right into it!
If you are one of our regular readers, then you guys would know how much we love talking about brand identity and we are sure that you must have read about all the things that you needed to know in order to design the best brand identity for your businesses or for the ones that you are working with. However, for the readers who have just started reading our blog, we would like to first start talking about what brand identity is and then move to the actual topic of our today’s blog. We want you guys to read the blog till the end to know better, okay!?
A brand identity is the visual representation of your brand in the form of your product design, marketing and advertising communication, public relations as well as trademark, etc. that you put forward in front of your audiences, your partners, competitors and everyone else who might be interested in forming a professional relationship with you – and that means that your brand identity has to be so good, meaningful and effective that everything is more than just perfect.
In order to make the most powerful brand identity, you need to first know and understand what your brand is going to offer, your goals, what’s the purpose of launching a new brand when there are so many other brands already in the market and then also knowing what you are going to offer that is unique and will also fulfil the needs & demands of your targeted audiences as well. Once you have figured out all of what we have mentioned above, you will feel that you are already in the game and if you are one of those go getters who know what they are doing, then there is no stopping you, really.
For nay brand identity to fully work, you not only have to have great team members on board, but you must also have the confidence to take the risks that you might have to take in order to do better than your competitors and not just to be ahead in the game, but to also stand apart so that your targeted audiences can have faith in you, alright? Always remember that only those businesses survive the tough times or times that throw challenges their way in the form of unprecedented incidents, natural calamities, etc. who do not bow down in front of the people who either criticize them or do not have anything tangible to offer for the brands, products, and services. We want you guys to never take such people seriously and always keep doing what feels right to you and is also in compliance with your brand values, etc.
That being said, let us now talk about Acticraft in detail! Okay so, Acticraft is basically a construction and home improvement company that runs online and offers its services to its valued customers throughout the year. It started in 2012 as a hardware store and now has grown so big that it can be seen making great things happen because they value its commitment towards its clientele. And all of that is beautifully reflected through their brand identity design. The color palette is one of a kind – very subtle and to the point and the typefaces add more to the beauty of the overall look and feel too. Allow yourself to study the brand identity in depth to get inspired!
That is all for today! We hope that you enjoyed reading the blog and that you will also take out the time and share your feedback with us as well in the comments section. Also, while you are at it, don’t forget to share the blog with the people that you are working with, your friends, acquaintances, etc. as well so that they can get some inspiration and make something of their own too in the near future. We would also love to encourage all of you to send in your requests so that we can start working on them and be back here super soon with your requested content and more super soon.
Acticraft Construction & Home Improvement Company Brand Identity
- You’re The Wurst | Creative Hotdogs Branding Design
- Baraa Creative Studio Brand Identity for Inspiration
- Freshleaf Teas Stunning Rebranding For Inspiration
- The Hermitage Hotel Brand Identity for Inspiration
- Woodwork Brand Identity Design | Varti By Ukrainian Crafters