What Is A Pitch In An Advertising Agency? 10 Steps Of The Process

Hi, everyone! We are back with another interesting and super useful blog of ours and we know that you all are going to love reading it too because it is different from the content that we happen to share here usually since people from different professional backgrounds read our blog, we wanted to share something that can benefit the readers here who are working in or with advertising agencies.

Guys, we won’t take too long to start talking about the topic of our today’s blog, but we have to take a moment to thank you, guys, for the constant support and love that you send our way and for making sure that your friends, family members, and your colleagues are reading our blogs and utilizing them for their personal and commercial projects, etc. We would also like to mention the 10 steps of an advertising pitch that we are about to share with you guys can be followed for the pitches that you will be presenting to your existing clients for example; if you are to ever get in a contract renewal phase as well as for your potential clients. Now, let us get started!



There are chances that you’d be of the view that you know your clients well and that you don’t need to update yourself with the latest developments at their end, but that’s not true. It is always a good idea to keep reaching out to your clients and get to know their future plans so that you can come up with an updated strategy to make everything work and help them generate revenue on investment (ROI).

For your potential client(s); you have to conduct thorough research before you get in touch with them for a pitch. Your research needs to include what’s happening in the business category of your potential client, how your client is performing, what’s the general sentiment about them in the market, their competitors, and the gap that they can fill in with their services/products.



Always keep in mind that you are not the only agency that will be presenting to the potential client which means that you must have something so powerful and impressive in your pitch that the client doesn’t want to arrange a meeting with any other agency and sign the deal with you. To achieve your business goal, you need to personalize your business pitch as per the client’s needs which you can do by identifying a problem in their communication, and business model and then offering a solution. Also, explain how you can resolve the issue(s) and don’t make it sound like you are a business person, in fact, build a relationship that’s real and has an emotional touch to offer.



Before you get to the problem-solving phase of your pitch presentation, you need to first introduce your company and team members who’d be working on the account if / when you sign the contract with your client even if you’re a popular advertising agency. To make the pitch deck exciting, you can include photos and credentials of your core team members in the content as well.



This is where the actual pitch presentation will start so, make sure that you open with a great sentence that is short, effective, and explains what you are about to share. Present your strategy in a manner that is easy to be understood by everyone sitting in the room, stay focused on the main topics, go slow, and explain the whole process of how you work.



Although your client already knows you, you can still share what you have done in the past through evidence. You might have worked on a similar client or a campaign that you might be working on with your new client and you would want to share the success story with them to convince them in a nicer way.



Before you move on to deciding the way forward, you can initiate a question-and-answer session (a brief one) in order to help your potential client know you better. Stay calm if anything they say offends you because there are chances, they’d only be testing you to see how well you and your team can handle tough situations.



This can be tricky as most companies are always looking for someone who can deliver a lot of things and doesn’t demand a lot of money and to avoid such a conversation, it’s always a good idea to take a relevant team member with you to the pitch meeting so that they can explain the financials in a better way.



Never (and we repeat NEVER) go overboard with your commitments to bag the deal and always set realistic expectations within and outside your own company so that all the stakeholders are on the same page and know what needs to be done.



Before exiting the meeting room, decide on a follow-up meeting in case you receive a positive response from your potential client or urge them to get back to you so that you can get the paperwork started at your end in order to sign the contract papers formally.



If you do receive a positive response, good on you and if you don’t, even then you have to leave the office building on a positive and memorable note. You can exchange your business cards as well in order to get in touch sometime again in the future too.

That is all for today! We hope that you had a nice time reading our blog and that you will also share it with your friends, colleagues, acquaintances, etc. as well so that they can improve their pitch decks and can work on presenting the material in a more effective manner too. We would love to hear your feedback so feel free to share it in the comments section and while you are at it, don’t forget to share your special requests with us as well so that we can work on them and be back here with your requested content and more super soon.



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