Hi, there friends! We hope that you all are having a really nice time reading our blogs and that you are very excited to check out what we are about to share with you guys today. As we have people from different professional backgrounds who happen to read our blog, we want to keep it useful for anyone and everyone so that they can make informed decisions for their own businesses and for the ones that they are associated with in whatever capacity. And today, the topic that we are going to be talking about is the success rate of advertising with flyers and how many people read them. So, let us get straight to the point right away!
With the advancement in technology and how many, many businesses have started utilizing digital and social media platforms to advertise their products and services, business owners and advertisers are of the viewpoint that out-of-home (OOH) advertising materials do not get as much traction as they would use to get but that is not true. Secondly, since digital and social platforms allow you to monitor all your campaigns and also give you a fair chance to pause or revise your campaigns in progress, advertisers tend to prefer online advertising over OOH advertising. So, for our today’s blog, we thought that it would be a great idea if we gathered the facts and figures for you guys to know more and make informed decisions in the future regarding flyer advertising.
Okay so, usually the average response rate for flyer marketing can be calculated between 1 to 5 percent meaning that if you happen to distribute 100 flyers, you will get 1 to 5 responses on them from your target audiences. Now, the number might seem low and there are chances that you would not like it either but what we are about to say is something that will convince you to go for flyer advertising and that is: flyers are comparatively cheaper when it comes to getting them designed and printed and also distributed as well because even if you do not have people who can get the distribution job done in person, you can have the flyers sent out to your target audiences with newspapers and other postage as well. That’s a win-win situation for all the stakeholders involved.
That being said, we would like to very briefly touch upon the factors that determine the success rate of your flyers and if you want your flyer advertising campaigns to be successful every time you launch them, you must follow the things that we are going to be sharing in this part of our blog.
First things first; make sure that you have a very clear Call to Action (CTA) button in the flyer design that convinces your existing and potential customers to take an action such as visiting your store launch, your concert or play or even getting in touch with you by subscribing to your newsletter, etc. Then you have to ensure that the content of your flyer design is worth people’s time and there is only one way of doing that: your content has to be witty, and useful and must deliver all the information that you wish to deliver so that your audiences can get in touch with you without getting confused in order to avail your services or purchase your products.
There are chances that you might be trying out the flyer advertising route for the first time but that should not stop you from experimenting with things that you want to talk about. Make the most of your branded design elements, use colors to keep the design attractive and engaging, and try to build a human-to-human relationship with your readers and also share all your contact information with them in the form of your telephone number(s), postal address, website address and social media handles so that whoever wants to get in touch with you can do so without having to keep looking for you on the internet or elsewhere. And lastly, always go for classy paper and finish for your flyers to leave a good impression.
That is all for today, you all! We hope that you not only had a great time reading our today’s blog but that you will also share it with your friends, family members and colleagues, etc. as well so that they can improve their future advertising strategies and can come up with something extremely fruitful for their campaigns. Also, don’t forget to let us know if you guys have any special requests to share too so that we can work on them and be back here super soon with your requested content and more.
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