Hello there everyone! We hope that you guys are having a really nice time reading our blogs and that you are also making the most of them too for your personal and commercial projects as well. Our blog today is different from the content that we share here usually but we can bet that you will be able to make informed decisions based on what we are about to share with you all today. We would like you all to ensure that you read the blog till the end and once you are done, you plan out your own strategy in ways that are beneficial for you as well as for the businesses that you own or are associated with.
If you are a business owner yourself or if you are a graphic designer working with multiple businesses, you would know how you can utilize your resources in order to produce marketing and advertising materials that can be installed, and distributed across the city or country to promote the services and products offered by the brands. All such activities help you generate a Return on Investment (ROI) which you can invest in the business again to make more money out of it and the cycle continues.
But what’s important is to make decisions that are not just getting you money but they are also sustainable too. For example; allow us to ask you guys a question: how many times have you heard about being sustainable when it comes to you being directly or indirectly associated with the design industry? Maybe you have heard about it before and there are chances that you are hearing about it from us for the very first time too. And while there is nothing wrong with that and the fact that you were not able to do anything in this regard, we want to talk about how, being a designer you can play your part in encouraging sustainability in the design industry.
Okay so, first things first; you need to see what type of materials and products are used to manufacture and produce the items that you happen to design at your printing press or the ones that you get to use through your third-party vendors. Now, we understand that it might be tough for you to get involved in a place that you don’t own or can question but to proceed, you can first discuss the matter and then move to the next step. Once you have gotten to know the types of materials that are used for the production, etc. you can introduce non-toxic or recycled materials that don’t affect the environment in any way.
Your next step should be to get to know about the manufacturing and production processes that come into play and introduce the ones that are energy efficient and do not have adverse effects on the environment as well. This can also involve you saying goodbye to traditional processes but trust us when we say this: you will be forever so proud to know that you did well when you could and that you played your part in ensuring that you are not harming the environment.
Thirdly, you can explore and discuss products that are long-lasting and durable and do not need to be replaced frequently as well for example; your billboards, posters, and everything else that you will be manufacturing or producing during the process. Also, if and when you decide to recycle the materials, make sure that you get that job done in an efficient manner as well. Moving on, you can also work on guides and reading materials that can be used internally and externally to educate more and more people on the topics of how how to become more sustainable in the design industry. While you are at it, we also believe that it would be a great idea if you invited your clients and even competitors to sit together and work on processes that can be less damaging to the environment while also getting day-to-day jobs done efficiently; without exhausting finances and other resources.
That is all for today, dear friends! We hope that you not only had a great time reading the blog but that you will also share it with your friends, colleagues, and family members as well who are associated with the design industry. We would love to read your feedback in the comments section down below so feel free to share that with us while you are at it, we would like to encourage all of you to also send in your requests, etc. as well so that we can work on them and be back here with your requested content and more super soon.
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