Lumé – Beauty | Brand Identity & Packaging Design

Hi, everyone! We are back with yet another super interesting blog of ours and we are sure that you will have a really nice time reading it and going through the brand identity and packaging design that we are about to be sharing with you all today. We know that we have been featuring a lot many brand identity and packaging designs lately and that’s mainly because every new year is a chance for the businesses to revisit their existing branding and other communication and decide if they wish to change something so that they can up their game in the market.

Doing that is also important when multiple brands are present in the market and revamping your brand identity, etc. can give you the edge to not only stay connected with the existing customers but you can also attract potential customers as well. So, without any further delay, let’s get started with our today’s blog!

Okay so, let’s start with the basics first. What is a brand identity and why is it important for a business? A brand identity is a collection of elements that are used to represent a business. This collection of elements includes the logo, the tagline, the color palette that is or will be used to create designs and more. In addition to that, the brand identity also includes elements such as imagery, typography and even the tone of voice that the brand uses to communicate with its audiences and customers.

To answer the second part of our question, we would like to mention here that a brand identity is extremely important as it helps it stand apart from the crowd – ensuring that the existing and potential customers can differentiate between the brands and then also make an informed decision. Also, there are many ways to create a strong brand identity but the most effective tip to get the show going is to keep your brand identity consistent. Allow us to also say that the more consistent your brand identity will be, the more and more people will be interested in engaging with your business.

Now, like all things that are related to your brand and everything else, you must be prepared to fully know and understand your business itself as well as the target audience that you wish to get in touch with. Make sure that you are also aware of all that’s happening in the market and get to know what your competitors are doing as it is extremely important to bring something different and unique that is already present on the table.

It is now time for us to talk about how you can create a strong brand identity design that will help you create a memorable experience for each one of your customers. Make sure that you read the blog till the end to know more to make informed decisions.

When it comes to creating an effective brand identity, you must pick suitable and relevant colors that will help you work on the major design elements such as the logo design. In addition, you would like to select the trending font styles (again, pick the ones that are best suited for your brand) and ensure that you are leveraging typography to develop the communication. We must also encourage you to pay full attention to the tone of voice so that your messages get the desired response and your customers stick to your brand for a long time. And not to forget, you need to make sure that whatever you are going to design is authentic and original; don’t copy any brand – no matter how small it is.

Similarly, the best packaging designs are the ones that are created using sustainable materials while also focusing on functionality. In addition, you would also want to create visually appealing designs to increase talkability and attract more people towards your business. That said, Lumé’s brand identity is here to inspire you so make sure you spend ample time checking it out.

That is all for today, you guys! We hope you enjoyed reading the blog and you are very excited to check out all the elements of the brand identity and packaging design of Lumé to get inspired and start working on your upcoming projects. Moreover, we would like you guys to share the blog with the people that you love and care for so that they can also get inspired in their ways. While you are at it, don’t forget to let us know if you have any special requests in mind so that we can be right back with your requested content and more super soon. Until then, keep reading our blogs and sharing them with your personal and professional circles.

Credit: Kate Kravchenko |

Lumé – Beauty | Brand Identity & Packaging Design



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