National Park After Dark - Brand Identity Design

Hi there, hello there! How are you guys doing? We hope that all is well at your end and that you guys had a really great time reading and making the most of our previous blog. For our today’s blog, we would like to talk about brand identity in general and how you can work on a brand identity for yourself or for one of your clients. In addition to that, we would also like to mention here that we are featuring the brand identity of a podcast hosted by two friends. So, guys, the name of the podcast is ‘National Park After Dark’ and we are super excited to share everything that you guys need to know to make the most of today’s blog but before we do that, we would like to take a moment to thank you all for the love & support that you shower us with and for also making sure that you are sharing our blogs with your favorite people as well. And we would love to see more of that happening in the future too.

As we have mentioned above, in this part of the blog, we are going to be talking about how you guys can work on a brand identity so, make sure that you read the blog till the end to make informed decisions.

Now, there is a very high chance that some of you are of the viewpoint that creating an impressive and effective brand identity is a tough job and while some part of it is true, we are here to tell you guys that if you follow the right path – that too systematically, you will be able to achieve your goals without having to waste your energy and time. For example; to get started, the first thing that you guys need to do is to conduct thorough market research. By doing so, you won’t just be able to know what your competitors are doing but you will also learn the latest trends that are being followed in the market.

Moreover, you will also be able to find the market gap so that you can bring something effective to the table for your target audiences. Here, we need to mention that knowing your audience is a crucial step in the process of creating a brand identity so make sure that you do that carefully as the gained information will help you in years to come. We’re sure you guys know that you just can’t launch a brand without defining its purpose. So, the next step would be to define the brand purpose clearly to achieve all your business goals. While you are on this step, you will also be able to come up with a unique selling point (USP) for your business so, congratulations as you are halfway through! 🎉

And now it’s time for you to name your brand and work on a tagline that will help you with all your internal and external communication. Don’t forget to create an aesthetically pleasing visual identity including the logo and everything else so that these design elements can reflect the true personality of your brand. Also, carefully work on the brand voice and overall messaging to share your branded messages at the right time with the right people. One more thing that you must keep in mind while working and rolling out your brand identity is to ensure that you are continuously monitoring it for flaws and revisions so, that you can make changes without damaging your reputation and you will be good to go.

We would now like to talk about the podcast; National Park After Dark. The most impressive thing about the entire podcast is that it was created on the themes of enjoying the outdoor environment while also being present at a place where things could go wrong and we are not going to lie, we love that! We’re sure you will notice how the brand new identity depicts all the relevant design elements; truly reflecting what the podcast is all about.

That is all for today, everyone! If you had a great time reading this blog, then don’t forget to share your valuable feedback with us in the comments section down below. And while you are at it, we would like it very much if you shared our blog with your friends, family members and favorite colleagues so, that they can explore more on the National Park After Dark podcast. And lastly, feel free to send in your special requests so, that we can start working on them and be back here with your requested content and more super soon. Until then, keep reading our blogs!

Credit: https://www.behance.net/gallery/165170539/National-Park-After-Dark-Brand-Identity