10 Brochure Design Tips No Design College Will Tell

Hello, everyone! We hope that all is well at your end and that you are having an awesome time reading our blogs. For today’s blog, we are going share 10 brochure design tips no design college will tell (ever) and we are sure that you won’t only find this blog insightful but that you will also be able to create stunning brochure designs. Allow us to take a moment to thank you all for the kind support and love that you send our way and for ensuring that your friends, family members and favorite colleagues are also reading our blogs. We would love to see more of that happening in the future as well.

Now, we are sure that you guys know about the basic design tips that are to be followed when you are making brochures such as getting to know the target audience and understanding what they are looking for when it comes to offering services or selling products, etc. But allow us to share that there is more to this entire brochure design process.


Tip 1. Incorporate Storytelling:


The art of storytelling allows the designers to create a narrative around which they can base their entire communication; as directed by the brand manager(s), etc. so, it becomes mandatory to incorporate it to engage with the potential customers through creating compelling stories.


Tip 2. Create Designs based on Color Psychology:


Know that color psychology can help you with creating effective designs a lot more than you can imagine. So, use colors that can evoke certain emotions in your target audience and we are sure you won’t be disappointed. While you are it, you must also utilize other relevant psychological triggers in your brochure designs to roll out your advertising campaigns.


Tip 3. Offer Tactile Experience:


One of the distinctive features of conventional advertising is that it can offer tactile experiences and you can do that too by having your brochure designs printed on textured paper. Also, if you have the budget, then you must also go for high-quality finishes such as embossing or even gold foiling.

Tactile experiences can also be created by creating interactive designs that will allow the target audience to scratch off a patch, etc.


Tip 4. Create Minimalist Designs:


Although a brochure has more text as compared to flyers but when it comes to the overall design, you must follow the minimalist design approach. Here is why: the minimalist design approach allows the readers to focus on the communication and take a desired action rather than getting lost in the design(s).


Tip 5. Experiment with Unconventional Design Approaches:


Credit: https://www.behance.net/gallery/2109980/Snowbordets-historie

If you have been designing brochures for quite some time now, then we are sure that you must have created designs that follow conventional techniques and methods. However, if you wish to stand out in the crowd, we suggest you experiment with unconventional design approaches such as designing the brochures in not-so-usual shapes or even sizes for that matter.


Tip 6. Incorporate Cross-Media Integration: 

Brochures can sometimes be boring, let’s just accept that! But here’s one tip that can make your brochures fun and interactive. All you need to do is incorporate cross-media integration such as asking the target audience to follow you on Instagram or Snapchat and get a discount code or two. Or utilize QR codes to encourage readers to fill out a survey online and get something free once done.


Tip 7. Encourage User-Generated Content:

User-generated content (UGC) is another way to attract more potential customers to make them take a desired action. Allow your target audience to share their photos/videos or written testimonials by tagging you on their social media accounts.


Tip 8. Consider Sustainability:

Creativity doesn’t know any bounds, right? But what if we told you that choosing sustainability over virality is something that you should try? It’s simple; pick eco-friendly materials for your brochure designs.

That will include both the paper as well as the inks. In addition, create your brochures in such a way that they can also be recycled in some form such as calendars, boxes, coasters, etc.


Tip 9. Use Engaging Visual Design Elements:


By using compelling visual design elements strategically, you’ll be able to attract more attention to your communication. In addition, hero images are also used to instantly grab the attention of the reader and will make them take a desired action as well. Or else, you can go for high res. custom photography to create impactful designs.


Tip 10. Typography is the Key to Success:

typographyCredit: https://www.freepik.com/free-vector/good-design-graphic-geometric-lettering_7080728.htm

There, we said it. But wait! We are not saying that about the regular fonts that are available. We want you guys to have created custom fonts that you can use to create your brochure designs. By doing so, you can ensure that your design stands out and is more compelling than ever.

That is all for today, you guys! If you liked reading the blog, do not forget to share your honest feedback with us in the comments section below. While you are at it, we would like you guys to also share the blog with your favorite people so that they can also read the 10 brochure design tips no design college will ever tell anybody. Also, let us know about your special requests so that we can start working on them and be back here with your requested content and more super soon.



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