Hi there, hello there! We hope that you guys are not only enjoying reading our blogs but that you are also making the most of all that we share here. We are super excited to talk about brand identity and packaging design to help you let your creative juices flow in the right direction. Also, for some reason, we feel that this is going to be the star blog on our website. The reason could be chocolate but who knows?! 😉 Anyways, before we start talking about what we are going to talk about, we would like to take a moment to thank you guys for the love and support that you send our way and for also ensuring that your friends, family, and colleagues are reading our blogs and making the most of them too. And we would love to see more of that happening in the future as well.
Okay so, when it comes to creating a brand identity design for any business – regardless of its scale, it is important to clearly define the brand purpose and then you will have to work on defining the brand’s values. These two steps are crucial for a business and can help you stay in the market for a very, very long time. To get you guys started, we would like you all to know and understand your business as much as you can so that you can tell your target audience why your brand exists in the first place and that it stands for so and so values. Also, keep in mind that the brand’s mission and values do not change unless a merger of the sort takes place.
Once you have completed the task of understanding your business, you would like to know everything about the needs of your target audience because let’s be honest, there are many different brands already up & running in the market so, you have to make sure that you are bringing something unique and something valuable to the table. You can also work on a plan that will help you define a unique value proposition. Allow us to explain what that means!
By defining a unique value proposition for your brand, you let your target audience know why you are better than the other brands that are available in the market. In addition to that, you would like to have a memorable logo design created for your business and while you are at it, make sure that you and your graphic design team are keeping up with the latest design trends as well as techniques to achieve your business goals like pros. To complement your logo design, you would like to develop a stunning color palette that would complement the overall look and feel of the logo and other visual design elements.
Also, you must ensure that develop the tone and voice for your brand. By doing so, you will be able to communicate with your target audiences in the most compelling ways. Make sure that your tone and voice are consistent on every platform that you are going to be utilizing to talk about whatever you sell or offer in the form of your products and services. We must also mention here that cohesion is the keyword and here is what we mean when we say that: your design elements, written communication as well and packaging design; all have to align with your core identity and message and you must always aim to maintain harmony in everything that will go live from your end; the business we mean. As far as the packaging design is concerned, keep it simple, functional and while using eco-friendly materials and you will be good to go, we can guarantee that.
Having said that, we want you guys to spend a good amount of time checking out Charlemagne Chocolatiers so that you cannot only fall in love with the creativity but also get inspired in unique ways.
That is all for today, you guys! We not only hope that you had a nice time reading this blog but that you will also share your valuable feedback in the comments section down below. And while you are at it, we would like you guys to share this blog with your friends, family members and favorite colleagues as well so that they can also learn new things about creating brand identity and packaging design for their personal and commercial projects. Lastly, we would also like you guys to send in your special requests our way so that we can start working on them and be back here with your requested content and more super soon. Until then, keep reading and sharing our blogs with the people you love & care for.
Credit: behance.net/gallery/181323801/Charlemagne-Chocolatiers
Charlemagne Chocolatiers | Brand Identity & Packaging Design
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