Glowism | A Simple Yet Inspiring Packaging Design For Skin Care

Hi, everyone! How are you guys doing these days? We hope that all is well at your end and that you guys are having a great time reading our blogs. For today’s blog, we wanted to share how you can work on beautiful and effective packaging design ideas, especially for skincare brands, and along with that, we will be featuring this simple yet inspiring packaging design of the brand ‘Glowism’. Know that we are super excited to share everything that you guys need to know to make the most of the blog but before doing that, we would like to take a moment to thank you for the love and support that you send our way and for also sharing our blogs with your favorite people. And we would love to see more of that happening in the future as well.

If you guys are our regular readers, then we are sure that you must have read our blogs in the past that talk about creating effective packaging designs and we hope that you were able to create a bunch of attractive designs for yourselves as well as for your clients. However, we would like to share that for skin care and cosmetic brands, you need to take a different route than you would for say, a clothing brand. And here is why: when it comes to products that have something to do with making people feel better about themselves in their skin, the packaging design, the communication, and everything else for that matter needs to be as beautiful as the person who would be using one of your products.

In other words, through your packaging designs, etc., you need to make your potential customers believe that if you were that thoughtful about packaging the stuff, you must also be super dedicated to making your products of such great quality that they will just do the trick. We have said it before and we will say it again; your packaging is the first thing your potential customers come across so you have to make it worth their while so much so that they will pick one of your products in an instant and take it back home to use it.

Now, there are many ways to initiate a creative process for skin care products but this one thing should always be kept in mind – no matter who your target audiences are, you do not give them false hope or say that your products will just miraculously take away all their skin problems. We are saying that because many times, people have underlying issues that can result in skin-related issues and instead of going to a professional, they start relying on a beauty product instead. As a brand and as a consumer, you guys must know that’s not the right approach because it won’t only continue to harm your skin, leaving all sorts of scars on the body, etc. but it can also leave a bad impact on your health and confidence.

That said, let’s have a look at the easy-to-follow tips & tricks that can help you create interestingly effective packaging designs for yourself and your clients. Make sure that you read the blog till the end to know more and design better!

First things first; it is important to define the theme that you are going to go with for creating your packaging designs. For skin care products, being minimalistic in your approach will never go out of fashion. In addition to that, we want you guys to go for simple and easily readable fonts as clean typography allows the consumers to read everything as is without getting confused or unsure regarding purchasing your products. For skin care products, another effective approach is to incorporate colors that reflect what the products are for and how they were produced. For example; earthy tones in a packaging design would mean that the product was organically produced. You would want to go for transparent packaging if your products are visually appealing. This will also increase the believability factor.

That is all for today, you guys! We hope that you enjoyed reading the blog and that you will also share your feedback with us in the comments section. Feel free to share the tips & tricks that we have shared in the blog with your friends, family, and everyone else you think can benefit from them. And while you are at it, also let us know the topics that you would be interested in so, that we can start developing the content and be back here with your requested content and more super soon. Until then, keep reading and sharing our blogs in your personal and professional circles.

Credit: https://www.behance.net/gallery/204106241/Glowism