Hi there, hello there! How are you guys doing? We are back with yet another super useful blog of ours and we are sure that you guys will have a great time reading and making the most of it. Are you ready to learn a thing or two about working on an effective brand identity design? Know that we can’t wait to share everything that you guys need to know about all of that but before we do that, we would like to take a moment to thank you all for the love and support that you send our way and for also making sure that your friends, family members and favorite colleagues are reading our blogs. And we would love to see more of that happening in the future as well.
Okay so, first things first; you need to know and understand the business inside out. This will be the guiding step for the entire brand identity design. For starters, you would like to work on defining the mission and vision of your brand. Once you have worked on that, you would like to define the values for which your brand stands for. And while you are at it, you must also identify your target audience so that your branded communication can reach the right people at the right time. It is important that you also work on the personality of your brand as well so that your target audience has an idea about you as a business.
Your next step should be to work on identifying the unique selling point that convinced you to launch your brand. By doing so, you will be able to work on positioning your brand in the market so that your target audience knows what you are bringing to the table. Also, make sure that you are actually bringing new stuff to the table because let us be honest; there are multiple brands already operational in the market. So, unless you have something unique and different to offer, we suggest you do not launch your brand for the time being. But we are not discouraging you, we only want you guys to go ahead with something that is not just another brand in the market.
Then starts the real work which is defining the visual elements. You would like to work on concepts for your logo design. In this step, you can brainstorm ideas and then some more so that you have a pool of creative thoughts that will help you work on the designs later on. And while you are at it, you would also like to work on the color palette to further finalize the visual design(s). Now, there are many, many colors that are used to make designs, right? But you have to pick the ones that go with your services or products because that will make your brand identity more effective.
Once you have worked on your logo designs, you would like to work on making sure that your brand identity is consistent across all your platforms. By doing so, you will ensure that your target audience does not get confused. So, starting from your website, you would like to incorporate all your branded visual elements and try your best to put up a good show. Then comes your social media platforms and no matter which platform it is, you would like to make sure that everything is consistent and aligns with whatever you have posted on your website. Here, you would also like to make sure that your communication is the same across every platform. We must mention that you should also work on creating content that can help you develop an emotional connection with your target audiences. Whatever comes from your end should come across as something that is coming from a human being to another human being. It should never sound or seem robotic anywhere! ✌️
To conclude, we would like you guys to check out this interesting brand identity design so that it can inspire you to work on something on your own or for your clients.
That is all for today, you guys! We hope that you enjoyed reading the blog and that you will also share your feedback with us in the comments section down below. And we would like to encourage you guys to share the blog with your near and dear ones so that they can make the most of it too. Lastly, we want you all to take some time and share your special requests with us so that we can start working on them and be back here with your requested content and more super soon. Until then, keep reading our blogs and sharing them with the people you love and care for.
Credit: https://www.behance.net/gallery/176471385/Deer-Logistics
Deer Logistics | Brand Identity Design
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