Bamboo Balance | Rebranding & Creative Packaging Design

Hi there, everyone! How are you guys doing these days? We hope that all is well at your end and that you guys are also having a great time reading our blogs and making the most of them. Today, we will be talking about rebranding and how you can work on exciting packaging design. In addition to that, we will also share a rebranding and packaging design of ‘Bamboo Balance’ which happens to be a marketplace for sustainable family and home products. We are very excited to share everything that you guys need to know to get started with your projects but before we do that, we would like to take a moment to thank you all for the love and support that you send our way and for also making sure that your favorite people are reading our blogs. And we would love to see more of that happening in the future as well.

There are many ways to go about a rebranding project but the most important thing to keep in mind is if your brand needs a revamp or not. Once you have figured that out, you will be able to work on the whole thing more strategically and confidently. Let us share the tips and tricks to consider when you finally sit down to think of rebranding your brand! Make sure that you read the blog till the end to make informed decisions!

First things first; define your rebranding goals. We are sure that you must have done this when you were planning to launch your brand, however, this time you need to consider the rebranding factor. By defining your goals, you will be able to understand what you expect from your brand such as the business objectives. In addition to that, you would also like to understand the needs and demands of the new target audience just in case you are planning to cater to a wider audience this time around. While you are at it, you would like to know if there are any negative sentiments regarding your brand and how you can work on them to build a more positive brand image. Now, these kinds of goals will be quite helpful in working on effective rebranding. So, feel free to sit with your teams and finalize things before you initiate the rebranding process.

Your next step should be to analyze the market and how your competitors are doing their thing. By doing so, you will be able to fill the gaps correctly and then bring something new, different and exciting to the table. This will also give you a chance to quickly evaluate what you have been doing so that you can revise a couple of practices here and there and then work on a solid plan to attract your existing and potential customers in the future.

Related: What Is The Difference Between Brand Refresh, Rebranding & Redesign?

Working on a branded communication is not an easy job, right? Then it means that rebranding would require even more focus. And since you are getting a second chance at your branded messaging, you would like to refine a couple of things such as your tagline, communication style, etc. Once you have worked on the crucial stuff, you would also like to plan the roll-out well. You can start by working on the timelines by discussing them with your team members or clients for that matter.

Now, comes the step that requires more practical actions such as the packaging design. Continue reading the blog to know how you can work on the packaging design once you have finalized the branded communication. This will include working on the logo design (if you wish to change it a bit), typography as well as color palette. Moreover, you would also like to up your game when it comes to the imagery and other visual design elements. This will help you work on a cohesive rebranding and packaging design for yourself.

And now it is time for you to check out the rebranding and packaging design of ‘Bamboo Balance’ and let your creative juices flow in the right direction.

That is all for today, you guys! We hope that you enjoyed reading the blog and that you will also share your valuable feedback with us in the comments section below. And while you are at it, do not forget to share this blog with your friends, family and favorite colleagues so that they can also make the most of all that we have shared here. Lastly, we want you guys to take some time and share your special requests so that we can start working on them and be back here with your requested content and more super soon. Until then, keep reading and sharing our blogs with the people you love and care for.

Credit: https://www.behance.net/gallery/209856477/Bamboo-Balance