There’s no questioning the importance of having an online marketing campaign, especially if you’ve just started a business from the ground up. When executed correctly, social media management can offer you a large return in terms of sales-ready leads. New technology is at the forefront of modern marketing, but that doesn’t mean tried-and-tested offline tactics have lost their relevance.
A successful marketing campaign has to involve both online and offline means to reach out to prospects. Along with cold emails and content marketing, you also need a more human touch to build brand awareness and nurture leads. It remains important to double down on offline strategies that many people still respond to. It’s just a matter of implementing the right tactics. Here are a few you might want to include in your campaign:
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1. Direct mail marketing
People often think that direct mail has long been dead as email and social media have become the primary means for people to connect. However, direct mail is still as effective today as it was 30 years ago, as it encourages intentionality. People are keen to open an envelope containing vouchers and read through the entire content, something that doesn’t happen often when you send a cold email. Direct marketing strikes an emotional chord in your audience, especially when the content is well-crafted and comes with freebies.
2. Attend live events
For your business to thrive it needs to go out in public and tell people that it exists. Trade shows, conferences, and exhibitions provide an avenue for reaching out and responding directly to people who might be curious about your business.
Setting up a booth can also help immensely with brand awareness. Be sure to print out flyers that provide everything there is to know about your products or services. You can also offer samples or demonstrations while on-site staff wearing custom t shirts stand nearby to assist. Apart from the networking opportunities you’d get, events such as these will help you build a strong following from the onset.
3. Loyalty rewards
If your focus is to build loyal followers for your business, offer them rewards for making successive purchases. What’s even better is that you don’t tell them before they check out at the counter. They would be more motivated to come back knowing that more rewards await them on their next purchase. What’s more, this tactic also helps spread the word about your business. You won’t have to pay extra to attract leads because your customers are already pumped up to do it for you.
4. Guerrilla marketing
Guerrilla marketing is a clever way for you to start a conversation with your target audience. So long as it’s done legally, guerrilla marketing can do more than generate social media follows. Pasting stickers in public places and giving people an immersive experience without telling them it’s an advertisement are guaranteed to be memorable. You elicit strong emotions from your audience all the while enhancing your brand’s potential to go viral.
5. Partner with other brands
In terms of gaining credibility and influence, you need to connect with brands that are also relevant to the products or services you’re selling. Sponsorship opportunities may cost you a considerable amount of money but they provide you with a powerful means to spread brand awareness. Take part in community events and sponsor sports teams and even content creators who can highlight your offers on their platforms.
Endnote
Effective marketing shouldn’t be limited to social media, blogging, and email. Take your campaign to the real world and give your brand the visibility it needs to thrive.
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