How Is Negative Space Used In Logos?

Hi, you guys! We are back with yet another super useful blog of ours and we are sure that you are going to have an amazing time reading it, especially if you are not sure about how to use negative space in logos. Know that we are very excited to share everything that you guys need to know to make the most of the blog today but before we formally begin it, we would like to take a moment to thank you all for the kind support that you send our way and for also making sure that your friends, family and favorite colleagues are reading our blogs and making the most of them too. And we would love to see more of that happening in the future as well.

Okay so, if you guys have been working on logo designs for yourselves or your clients, etc. in the past then we are sure that you would know that utilizing the negative space can be tricky at times or maybe challenging too. However, today, we would like to explain the process in easy-to-understand language so that you guys can understand what can be done to use negative space in logos and then work on your designs as well for your upcoming projects. We want you guys to make sure that you read the blog till the end to know more and design better than before!

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First things first; when it comes to negative space in logo designs, you need to know that it is more like the art of creating a design with something that is not there, okay? Wait, do not get confused because we have got the whole day to explain what we mean. So, when we say you have to create a logo design with something that’s not really there, we meant to tell you guys that you need to make the most of the unused space that is present around the main elements in your logo design.

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We cannot think of any logo other than FedEx’s logo because that’s something that is super easy to understand in the context of a negative space logo. We are sure that you guys must have seen it multiple times but allow us to mention it for clarity: there’s an arrow in Fed and Ex which happens to represent a number of things such as progress, speed as well as accuracy. All these elements truly represent what the business is all about, don’t they!? Also, do you guys know that there are certain elements in a negative space logo design that are not very much there but when you see them, they are hard to ignore? That’s the beauty of negative space logo designs and we just love that about them.

Moving on, we would like to talk about why the negative space (even) matters in a logo design!? So, continue reading the blog as we are about to share a couple of really helpful things in this part of the blog!

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Negative space logo designs are created to make a stronger, more meaningful visual impact. If the logo is well-designed and truly follows the rules of making a negative space logo, then you will notice how your target audience would be intrigued to look closely – at your logo as well as at the things that your business happens to offer. So, if you feel that your audiences will be surprised to see what’s hidden in your logo design, we say let them be as that’s what they need to feel to take a desired action or two later on. Not to forget, interesting logo designs are hard to forget and to be very honest, that’s what most businesses want, right? That their logos and overall branding are memorable enough for their potential customers so that one day, the same people will become the business’s loyal advocates. We must also mention that logo designs with negative space are more versatile than regular logos.

That is all for today, everyone! If you guys liked reading the blog, then feel free to share your honest feedback with us in the comments section down below and while you are at it, do not forget to share the blog with your friends, family and acquaintances so that they can also get to know how negative space is used in logos and we are sure that they would be able to refine their logo making process in the future. Lastly, we want you guys to let us know about your special requests so that we can start working on them and be back here with your requested content and more super soon. Until then, keep reading and sharing our blogs with the people you love and care for.