Hi there, hello there! How are you guys doing? We hope that all is well at your end and that you guys are also having an amazing time reading our blogs and making the most of what we share here. In today’s blog, we are going to be talking about how to create effective brand packaging designs in general and you guys will also be able to check out this inspirational coffee brand packaging design of the brand ‘DRIP’ as well. So, let us dive right into it without any delays!
If you guys are our regular readers, then we are sure that you must have also read our blogs in the past that talk about how to create packaging designs for your personal and commercial projects. However, this blog is a little different as it showcases a unique touch to the Chinese culture and that is something we want you guys to explore too – not the Chinese culture but something that is relevant in your own local market. By doing so, you will make sure that you are actually bringing something new and unique to the table without and not launching a me-too sort of brand. Okay? Make sure that you guys read the blog till the end to know more and design better brand packaging designs.
First things first; you need to understand what your target audience is like. What sort of businesses are they interested in, what are their buying habits and anything and everything that can give you valuable insights to plan your own brand packaging designs? Next, you would like to see what your competitors are doing. This is an important step of the process and you just cannot ignore it because the research can get you some crucial information on how to stand apart from the crowd.
If you are launching a new brand, then you can skip this step but if you are already in the market and doing great things, we want you guys to make sure that you stay consistent with the packaging designs and do not end up confusing your target audience by making some unannounced changes here and there. In addition to that, you would also like to ensure that all the elements of your brand packaging design align with who you are as a brand and you will be good to go.
Another aspect of making your brand packaging designs work is to make sure that your packaging is functional. And how are you going to do that? Well, there are many ways to ensure that your packaging works for both you and your target audiences for example; your packaging needs to be super easy to use, store and even move from one place to another. Moreover, you should develop packaging designs that do not overwhelm your audiences, okay? Now, what does that mean and how can you ensure that your packaging is easy to look at and use as well? Allow us to let you guys know that a nice and effective brand packaging design is one that is clean and simple and designed as per the minimalistic design approach. By following that approach in your designs, you can make sure that your target audience would very much like to buy a product or two of your brand and use it because it offers ease and convenience.
Before we start talking about DRIP’s packaging design, we would like you guys to also make sure that you always, always go for high-quality materials for your packaging designs. Never settle for anything that can impact your brand image in a negative way. That said, let’s have a quick look at what DRIP has to offer.
The brilliant creative and design teams of DRIP came up with this interesting idea of combining the Chinese cultural elements of the twelve zodiac signs and the flowing shape of coffee together. We must say that this approach is not only unique but also extremely attractive and innovative in its true sense and we love that about this brand.
That is all for today, everyone! We hope that you not only liked reading the blog but you will also take some time to share your feedback with us in the comments section down below. And while you are at it, feel free to share this blog with your friends, family and favorite colleagues so that they can also get access to the information that we have shared in the blog today. Lastly, feel free to let us know about your special requests so that we can start working on them and be back here with your requested content and more super soon. Until then, keep reading and sharing our blogs with the people you love and care for.
Credit: https://www.behance.net/azubushoushou
DRIP | Inspirational Coffee Brand Packaging Design
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