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Tiara | Minimalistic Jewelry Brand – Visual Identity for Inspiration

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Hi, you guys! How are you all doing? We hope that all is well at your end and that you guys are having a great time reading our blogs and making the most of what we happen to share here. Today, in this blog, we are going to be talking about how to work on creating an attractive and effective visual identity design for a brand – regardless of what you are planning to sell in addition to that, we will also share this minimalistic jewelry brand’s visual identity to inspire you guys. But before we do that, we would like to take a moment to thank you all for the love and support that you send our way and for also making sure that your friends, family members, and favorite colleagues are reading our blogs. And we hope to see more of that happening in the future as well.

We are sure that you guys already know a bunch of tips & tricks to work on your visual identity designs but it is important for us to share the ones that are not only effective but will also help you and your business grow the right way. So, make sure that you guys read the blog till the very end, okay?

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First things first; in order to make an effective visual identify design for a brand, you guys need to make sure that you understand the core values of the business – especially when it is yours because what happens is that when we own something and are the decision-maker as well, we tend to slow down a little; thinking that we can do whatever we like to do and the masses will follow but know that’s not how it needs to be done, okay? Whenever you have to initiate a visual identity design project, you need to sit down and understand what the brand is all about, what the values and missions are and what needs to be done in order to bring new stuff to the table.

Moreover, you would also like to focus on the people that you are going to market, alright? Because they are the people who will generate the revenue for you so, make sure that you know what they want from you. We suggest that you initiate all such tasks by carefully getting to know what’s happening in the market, what the trends are like and how your target audience interacts with a business like yours and we are sure that you will find the insights that can help you get started with the visual identity designs.

Once you have done your research, you would like to work on creating a nice and subtle color palette that complements your business visions and goals. In addition to that, you would also like to see how your target audience will react to a certain color palette. And while we know you cannot always experiment and see things before you launch your business properly so, we suggest that you guys understand the color psychology and then pick the colors for your visual identity designs. Typography is something that can get ignored while teams are focusing on other aspects of creating the visual identity for a brand so, we would like to suggest that you guys only select those fonts that completely and perfectly align with your brand’s personality. Here, it is also important to mention that you must never pick fonts that are too fancy for the people to read because what’s the point of saying something that cannot be read, you know? 😀

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As far as your logo design is concerned, you need to work on something that is not only memorable but will also serve the right purpose for your business. Also, keep your visual designs consistent – no matter what. By doing so, you will keep inviting new customers to your business while the existing ones will stick to your brand. We would also suggest that you must work on a style guide that can help you make informed decisions in the long run. 🫡

That is all for today, you guys! We really hope that you liked reading this blog and that you will also take some time to share your feedback with us in the comments section down below. We would also like to encourage you guys to share this blog with your favorite people as well so that they can get to make the most of it too. And lastly, do not forget to let us know about your special requests so that we can start working on your requested content and be back with it soon. Until next time, keep reading and sharing our blogs with the people you love and care for.

Credit: https://www.behance.net/gallery/183913411/Tiara-Jewelry-Brand-Visual-Identity

Tiara | Minimalistic Jewelry Brand – Visual Identity for Inspiration

 

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