What is Story-Driven Packaging Design?

Hi there, hello there! We hope that all is well at your end and that you guys are also having a great time reading our blogs. Today, we will be talking about story-driven packaging design and how you can work on one too for your own business for your clients. Know that we can’t wait to share everything that you guys need to know in order to make the most of the blog but before we do that, we would like to take a moment to thank you all for the love and support that you send our way and for also making sure that your friends, family and favorite colleagues are reading our blogs. And we would love to see more of that happening in the future as well.

Okay so, we will be honest; creating story-driven packaging designs is not something that can be termed as an easy task. At times, it can take longer than usual to come up with a unique idea and then you will have to cover all the aspects to make sure that whatever you are going live with is something that will also give you the desired results. However, it is also important to know that creating story-driven packaging design is not something that’s impossible, okay? So, there is that! 😌 Now the questions are: what is story-driven packaging design and how can you work on one for yourself or your clients? Well, let us explain it in detail in this part of the blog!

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As the name suggests, story-driven packaging design is something that is created through a story which allows the brands to develop an emotional connection between their products or services and their target audience. So, it is safe to say that if you will develop a story-driven packaging design for your next project, your packaging won’t just be a container but it will tell a story that you and your team came up with. And we are sure that you would very much like to work on something that does not just pack your products but also gets you more visibility.

Now that we have shared what story-driven packaging design is, we would like to talk about how you can work on your own story-driven packaging designs. So, make sure that you guys read the blog till the end.

First things first; you will have to know and understand the brand story and this could mean a lot of things. For example; there is a chance that you are planning to develop a story-driven packaging design for a brand that has yet to be launched which means you will also have to develop the mission statement and work on the core values as well. However, if you are working for a brand that has been already launched, then the aforementioned information could be collected from the brand manager or other concerned individual(s). As a part of this process, you would also like to determine the unique selling points of the brand to come up with pointers that can help the brand stand out in the market.

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Once done, you would like to determine the emotional hook in your packaging design. Don’t know how to do that? Let us explain. The emotional hook would be something that you will use to evoke a certain emotion and that will also help you incorporate just the right kind of visual design elements for your story-driven packaging designs. You guys must also know that it is important that you develop a visual language for the packaging design as that will help you create harmonious packaging which will depict the brand story more efficiently.

The packaging itself has to be interactive as well and to make it work, you can incorporate folds or even go for unique packaging styles. By doing so, you will encourage your end customer to stay connected with your brand till the end of the current product. While you are at it, make sure that you do not make the packaging too complicated, okay? Now that you have an idea of how to work on story-driven packaging design, make sure that you also check out the attached packaging for inspiration.

That is all for today! We hope that you not only liked reading the blog but that you will also share your valuable feedback with us in the comments section down below. And while you are at it, feel free to share the blog with your favorite people so that they can also learn how to work on story-driven packaging designs for their upcoming projects. Lastly, we want you all to take some time and share your special requests with us and we will be right back with your requested content and more.