Hi, you guys! We hope that all is well at your end and that you guys are also having a great time reading our blogs and making the most of everything that we happen to share here. In today’s blog, we aim to discuss how to create an effective beauty product identity design. We will also share the product identity design of a beauty brand called ‘Jade Rose’. We cannot wait to share everything that you guys need to know to make the most of the blog today, but before we do that, we would like to take a moment to thank you all for the love and support that you send our way and for also making sure that your friends, family and colleagues are reading our blogs. And we would love to see more of that happening in the future as well.
In this part of the blog, we will be talking about how you can start working on the product identity design for a beauty brand. So, make sure that you guys read the blog with full attention.
First things first; when it comes to creating the product identity design of a brand, you must know the target audience fully well to proceed with the designs. Also, as far as beauty product design is concerned, you need to be extra creative and ensure that you are bringing highly attractive stuff to the table. Why, you ask? Mainly because you need to convince your target audience that if the product design is that good, then imagine what the product will do, you know? 😀 So, once you have gathered insights into your target audience or end customers, you would want to research what your competitors are doing – because let’s get real; there are hundreds of beauty brands already working in the market which means you need to work on something that not only fills the market gap but is so useful that you will gain more and more loyal customers as you go.
The above-mentioned steps are not only crucial for the effectiveness of your product identity design but will also prove to be in your favor as soon as the brand is launched. We are sure that you have creative people on board who know what it takes to make a product identity design for a beauty brand, so have conversations with them as frequently as you can. This will help you guys come up with brilliant design ideas, and in addition to that, you will also be able to go through the stuff that was previously discussed, refine it, and carry forward the conversation. We know that at times, not all the teams have that kind of time on hand, but honestly, if you guys are not talking to each other to create things, then you might not be able to come up with really cool and effective ideas, too.
Now, let’s talk about the brand ‘Jade Rose’. As you guys can see in the product identity design, there are thorns in the images. You must be wondering what they have to do with a beauty brand, because the visual design elements that we happen to see now and then usually depict the beauty product(s) as soft and subtle, right? So, allow us to sort of debrief the product identity design for you, guys. The softness of the rose is paired with the resilience of the thorns, making it a combination of both femininity and fearlessness. And this beautiful yet tough combination was created to depict the complex human nature through contemporary feminism.
Moreover, the product identity design of ‘Jade Rose’ is an attempt to break through the conventional gender narratives as well, and that’s something we love about how creative a human mind can be.🌹
If you have come this far, we would like to conclude the blog by saying that now it’s time to allow yourself to get inspired by Jade Rose’s beauty product identity design in its entirety.
That’s all for today! If you liked reading the blog and also plan on utilizing the shared information for your upcoming projects, then do not forget to let us know all about it in the comments section down below. And while you are at it, feel free to share this blog with your friends, colleagues, acquaintances, etc., as well, so that they can also make the most of everything that we have shared here. Lastly, we would love to encourage you guys to take some time to share your special requests with us so that we can start working on them and be back here with your requested content and more super soon. Until then, keep reading and sharing our blogs with your favorite people.
Credit: https://www.behance.net/gallery/218566745/Jade-rose-beauty-identity
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