Hi, guys! How are you all doing? We hope that everything is great on your end and that you guys are also having a nice time reading our blogs and making the most of everything that we happen to share here. In today’s blog, we aim to discuss how you can work on effective packaging for your own business or for the ones that you are associated with. In addition to that, we will also share this super fun project for inspiration, so that you guys can create really cool things for your upcoming projects. We cannot wait to formally begin the blog, but before we do that, we would like to thank you all for your support. And we hope to receive more of that in the future as well.
If you guys are our regular readers, then we are sure that you must have read our previous blogs that talk about making unique packaging designs. However, through this blog, we want you guys to explore the fun element in your brand and incorporate it into your communication, be it packaging or your social media posts. You would want to experiment with different concepts to see which ones work the best for you and then go ahead with them so that you can smoothly launch your brand in the market.
Okay, so without getting into the debate about whether sushi is THE best thing that could ever happen to this world, we would like to talk about how ‘SushiWushi’ ensures that they offer the best dining experience to their customers.. 🍣We want you guys to make sure that you read the blog till the end.
First things first, anything that is fun has to be functional as well. And that is exactly what the team behind SushiWushi wanted to create. When you combine fun elements with your concepts and ideas, you will get results that you have never imagined. We also believe that adding characters here and there can also serve the purpose well, given that your brand *needs* characters to go with it. In order to make their sushi more playful, the creative team behind SushiWushi went ahead and created ‘The Sushi Squad’. As the name suggests, the playful sushi characters translate into the service that the main brand wishes to offer. Not to forget, sushi is quite wacky, right? So, it was a necessity to make the packaging highly functional in order to allow the sushi lovers to enjoy their favorite food without any difficulty.
Now, let’s talk about the packaging itself! As you can see, there’s a lot of fun in all the visuals. One of the main reasons behind that is that the team wanted to create something that is not just the packaging, but also tells an interesting story. Are you getting what we are saying? It’s okay if you are lost in the cheerful illustrations and can’t respond to the question. So, what we are saying is that when carefully designed characters are added to any packaging, they bring emotions to it; emotions that the end consumer enjoys, emotions that make them indulge in the product so much that they would want to both gatekeep their favorite brand, and also share it with the world. 🥳
And now it is time for us to discuss the packaging and illustrations in detail. As you guys can see, there are different boxes for different flavors or types of sushi. Each box is carefully designed, keeping in mind the elements it will bring to the table. Anyone and everyone who picks a flavor of their choice will also get to enjoy an experience that they won’t forget. Why, you ask? It’s simple; the entire unpackaging experience has so much to offer on its own. Not just that, we are sure that you can also see how functional the entire thing is, from packaging the sushi in its respective boxes to pairing the box with chopsticks; we are not a fan of sushi, but even we want to try SushiWushi to experience all of what their customers get to enjoy.
That is all for today, everyone! We hope that you not only enjoyed reading this blog but that you will also take some time to share your valuable feedback with us in the comments section down below. And while you are at it, do not forget to share this blog with your friends, family, and favorite colleagues, so that they can also learn how to work on fun packaging and illustrations. Lastly, we want you all to let us know about your special requests, and we will be right back with your requested content and more. Until then, keep reading and sharing our blogs with your favorite people.
Credit: behance.net/gallery/208239919/SushiWushi-Packaging-and-Illustrations
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