Sparkball Game | Exceptional Visual Identity Design

Hi there, hello there! How are you guys doing? We hope that all is well on your end and that you guys are also having a great time reading our blogs and making the most of them for your personal and professional projects. In this blog today, we will talk about how to create an effective visual identity design, and there’s something even more interesting about this exceptional visual identity that we will share in the latter part of the blog because we don’t want to give it all away in the very beginning, you know?! 😉 So, let us get started with the main topic of discussion without any further delays.

If you guys are our regular readers, then we are sure that you must have read our previous blogs that focus on how to create a brilliant and meaningful visual identity design and how you can always stay ahead in the game. However, if you are someone new here, then allow us to welcome you to this world of creativity. And secondly, we want you guys to know that even if you have just started reading our blogs, we will ensure that we share everything that you need to know in order to get started with projects and then some.

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In this part of the blog, we will discuss the major steps that will help you work on your visual identity designs, regardless of the type of business that you own or work with or its scale, etc. So, make sure that you guys read the blog till the end, okay? 😀

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First things first; you guys should know and understand the needs & demands of your target audience because well, you are doing what you are doing for them, right? So, why not take into account what they want to see from you as a business?! Your next step should be to carefully and clearly define the purpose of starting a new business (when, quite frankly speaking, there are hundreds and thousands of businesses already operational in the market!). When you define what your business stands for, believes in and is all set to fill the market gap, you will be able to chalk out the pointers for your visual identity design more effectively.

Before you move to other crucial steps, you must ensure that you guys are also working on a great brand story so that you can evoke just the right kind of emotions among your target audiences. By doing so, you will be able to offer your products or services in a better, more effective way and, of course, that’s something that will help you stand apart from the crowd.

Once you have developed your brand story, you would like to work on the visual design elements that you will be utilizing to represent your brand in front of the target audience as well as your competitors. After doing that, you would like to critically go through your visual identity design and see if it needs any revision or improvement, etc. You must also ensure that anything and everything that you are going to create and then make live is not only in harmony with your mission statements and values but also complements the overall branding. If there is no harmony, chances are you will have to rework everything and we are sure that is something that you would not want to happen. So, carefully choose the colors for your color palette, pick the visual design elements that complement the messaging and everything else and if there isn’t anything pre-made, then you would want to create something on your own to make things work in your favor.

The visual identity design that we are sharing with you all today was created by Joseph Cacais Cortes. He was contacted by a studio to rebrand one of their games. Joseph worked on the project as per the instructions, but the developer didn’t go ahead with the final designs. However, that didn’t hold Joseph back from sharing it with his audience so that people can get inspired and create stunning visual identity designs. 🤩

That said, we hope that you liked reading the blog, so feel free to share your valuable feedback with us in the comments section down below. And while you are at it, do not forget to let your friends, family, and favorite colleagues know about this blog too so that they can learn how to create amazing visual identity designs. Moreover, we are sure that they will also learn how to own their projects even if they do not get approved. 👏

We would also like you all to take some time to share your special requests with us and we will be right back with your requested content.

Credit: https://www.behance.net/gallery/164811601/Sparkball-Visual-Identity