Hi there, hello there! We hope that you guys are doing great today and that you are also having an amazing time reading our blogs and making the most of them. In today’s blog, we aim to discuss packaging design and branding, and in addition to that, we will also share the packaging design and branding of a honey brand for inspiration and more. We are sure that you won’t only enjoy the blog but will also be able to create something of your own in the times to come. So, let us get started without any delays!
If you guys are our regular readers, then we are sure that you must have read our blogs in the past that talk about packaging and branding designs, and how you can make the most of the learnings, skills, and our shared projects for your own tasks. However, in this blog today, we will talk about how it becomes important for a brand to revamp its existing packaging and branding in order to stay relevant in the current market, regardless of the scale of the business. And in addition to that, we will also share the packaging design of a brand that truly deserves a round of applause. So, make sure that you guys read the blog till the end!
In order to differentiate your brand from others, you must create a memorable logo first, as it is not only the most integral part of the entire branding and packaging, but will also help you stand apart from the crowd. We are sure that you guys know about the many uses of the logo itself, so let’s have a look at the tips and tricks that you can follow to get started with your branding, packaging, and other visual elements.
Once you guys have created and finalized your logo design, you will want to incorporate it into the other elements that you will be utilizing. For example, your branding. Now, we know that you guys know the ways to create the branding and everything else for that matter, but it is important to also understand that your branding and packaging materials are not just the visual design elements, but they need to have a persona of their own too. By working on the persona, you can ensure that your brand stays relevant for a long, long time.
We must also add here that in order to make your branding and packaging designs work, you must ensure that you keep the designs simple and subtle. Overdoing anything won’t only take away the essence, but cluttered designs are not liked by the audience as well. And since everything is created for them, you need to make sure that you put your best foot forward. We know that when creative juices are flowing, we tend to plug in a couple of elements here and there before finalizing the designs. While it is always a good idea to be creative and experiment to see what works for your brand, it is also important to ensure that your communication is clear and to the point.
No matter what you are creating for the packaging and branding, you must always keep in mind that it is consistent. Many people do not believe in it, but honestly, consistency is the key to success.
Having said that, let’s have a look at the challenge the brand ‘Mahak Maha’ faced, and how it was resolved to work in the favor of the brand. So, the brand realized that they were not very relevant in the market as the brand image was outdated and it stopped resonating with the target audience. In order to fight challenges like less shelf appeal, low brand call or even weak online presence, the brand made the decision to modernize its visual identity while also ensuring that they do not lose the authenticity, and the rest is history. As you can see, Mahak Maha’s improved packaging and branding designs are not just newer and better than before, but they depict a persona of their own – raw, true to nature, and on point.
That is all for today, everyone! If you liked reading the blog, then feel free to share your valuable feedback with us in the comments section below. And while you are at it, do not forget to share the blog with your friends, family, and favorite colleagues so that they can also learn new things about creating effective packaging and branding designs. Lastly, we want you all to take some time and share your special requests with us, and we will be right back with your requested content and more. Until next time, keep reading and sharing our blogs with your favorite people.
Credit: be.net/gallery/226910757/Honey-Packaging-and-Logo-Design-Nepal
Harsha Designs: be.net/harshadesigns
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