Hi, you guys! How are you all doing today? We hope that everything is fine at your end and that you guys are having a great time reading our blogs. In today’s blog, we aim to discuss the key pointers that you must keep in mind while creating a visual identity design and in addition to that, we will also share the visual identity design of a health insurance company (MNFCT). We can’t wait to formally begin the blog but before doing that, allow us to take a moment to thank you guys for the love & support that you send our way and for also making sure that your friends, family and favorite colleagues are reading our blogs. We would love to see more of that happening in the future as well.
If you guys are our regular readers, then we are sure that you have read the blogs in the past that talk about creating effective visual identity designs and how to use them for your benefit in every sense of the word. However, if you are someone who has just started reading our blogs, then we want you all to know that you are in for a treat. So, make sure that you read the blog till the end, as we are about to guide you on how to make things work for yourself and your business.
First things first; no matter what the brand is and its scale, you have to ensure that you carry out all the necessary research around it to know and understand what it can deliver to the target audiences. You can do that by learning what the brand’s mission is and how the stakeholders would like the brand to be perceived. This will also cover the values of the brands, unique selling points as well as the target audiences. These steps will majorly help you in setting the course of the entire visual identity design. So, as a responsible team member, you must ensure that you do not skip any of the steps and pointers that we are sharing here.
Your next step should be to work on the personality of your brand. By defining it, you will be able to set the tone of the communication that will go live from your end as a brand. For example; in this case of a mental health insurance company, you would like to keep it simple, to the point and professional. So, whenever you have a task to work on a visual identity design, make sure that you keep these things in mind and it will help you work on all sorts of communication – be it your TV commercials, your digital video commercials, your digital and social media content, your billboards, brochures and everything else that you are going to incorporate into your marketing and advertising campaigns.
If all of this is overwhelming you, then what you can do is carry out a detailed competitor analysis and you will know what you need to do; differently. The competitor analysis lets you know and understand how your competitors are doing in the market and what you need to bring to the table so that your target audience starts preferring you over other brands. Conducting the competitor analysis is a very crucial aspect of the overall visual identity design and must be carried out well before time so that you can make informed decisions. Document everything that you are coming across so that you can revisit it every time you like and help your creative juices flow in the right direction.
Moving on, you would like to work on the brand name as well as a catchy slogan for the brand so that you can stand apart from the crowd. For a brand name and slogan to work out really well, you would like to consider that you can name it by choosing from the different brand name types such as: descriptive names or acronyms just like the MNFCT health insurance company. Now it’s time for you guys to check out the visual identity design in detail and take notes.
That is all for today, everyone! We hope that you not only liked reading the blog but that you will also take some time to share your valuable feedback with us in the comments section down below. And while you are at it, do not forget to share the blog with your friends, family and colleagues so that they can also learn a thing or two regarding their next visual identity design projects.
We will see you all very soon with something more fun and exciting to read and work on. Until then, keep reading our blogs and sharing them with the people you love and care for.
Credit: https://www.behance.net/gallery/225938437/MNFCT-Identit-visuelle
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