How Many Logo Options Should You Give In A Design Presentation?

Hi there everyone! We hope that you guys had a really nice time reading our previous blogs and that you are very excited to read what we are about to be sharing with you all today especially if you are someone who is either working on a logo design presentation or if you will be reviewing one in the near future. And we can’t wait to share everything that you guys need to know in order to make informed decisions but before we do that, we would like to take a moment to thank you all for the love & support that you send our way and for also making sure that your friends, family members and favorite colleagues are not only reading our blogs but they are making the most of them too. We would love to see more of that happening in the future as well.

If you are reading this blog, there is a very high chance that you are working on a logo design presentation and you are unsure about the number of logos that you must include in it. Know that you have come to the right place because we know when it comes to designing logos and then presenting them to a client, people tend to include as many designs as they can – mainly because they want them to know that they have worked hard on their project and also because they really, and like really, really want to bag a business deal with that particular client and while it is not a bad thing to do, here is what you need to keep in mind for your future projects, etc.

Maybe you haven’t heard someone saying, “There is nothing like too many logos!”, but that’s not true. The more logo designs you are going to present to someone, the more overwhelming it will become for them to decide the one that does the thing, you know. There is more to it. For example; you don’t want your creative and design teams to appear as people who have too much time on their hands. No, we are not saying that you need to come across as people who have a ‘look busy, do nothing’ kinda attitude but what we are saying is that you need to put up a good show that your team members have worked on a number of good concepts and their strongest choices are on display.

So, how many logo options should you give in a design presentation, then? We say three logo design options are more than enough and you can also help your team members, clients, etc. during the review meetings. Here is how:


Do not reveal your logo designs all at once. That’s like the worst thing that you can do during a review meeting and otherwise too. You can start your presentation like you, usually would; by introducing your company (if you are meeting your prospective client for the first time), and your team members and then you can progress on to sharing your logo designs – one by one. We would also like to mention here that you must create a thorough presentation with all the rationale included in it for example; you pick the third best design from your newly created collection of logos, define the creative thought process behind it along with the concept and you can, also very subtly plug in the brief that you received in order to create the logo designs in the first place to justify why you have designed what you have designed. And then, feel free to continue sharing the best logo design as you progress in your presentation.


It is also very important for you guys to set the course of the presentation before you formally begin sharing your designs. For example, you can respectfully ask when the questions should be asked as many people prefer that the question and answer session start when the presenters are done presenting. Lastly, if you receive criticism, make sure that you do not take it personally, but, in fact, explain your creative and design-related decisions to help your audience better understand the process.

That is all for today, you guys! If you liked reading the blog or have any feedback to share with us, feel free to send it our way and while you are at it, don’t forget to share the blog with the people that you love and care for. If you have any special requests to make, do so in the comments section so that we can start working on them and be back here with your requested content and more super soon. Until next time, keep reading our blogs and making the most of them.



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