Pingato Cafeteria | Visual Identity for Inspiration

Hi, everyone! If you are looking to develop or revamp your visual identity this year, then you have come to the right place. In today’s blog, we are going to be talking about how you can work on an excellent visual identity for your brand and achieve your business goals like a pro. Know that we are too excited to share everything with you guys that will help you always stay ahead in the game but before we do that, we would like to take a moment to thank you all for the kind support and love that you send our way and for always making sure that your friends, family members and favorite colleagues are not only reading our blogs but they are making the most of them too. We would love to see more of that happening in the future as well.

There are several ways of upgrading or working on a brand’s visual identity and in this part of our blog today, we will be sharing how you can initiate the task and then move in the forward direction. First things first; you need to identify the identity of your brand for example; the values that you stand for, how you are committed to fulfilling the needs and demands of your potential customers and how you wish to position yourself in the market as well. By doing so, you will be able to stand apart from your competitors in an effective manner.

And while you are at it, you must also familiarize yourselves with your target audiences in every sense of the word. With the information that you will happen to receive after knowing the needs of your audiences, you will be able to craft your branded messages effectively as well and that will bring you to the next step of doing things that is – if you already exist in the market and you feel that your logo is outdated, then the first thing that you need to do is to have it updated. When we say that we don’t mean that you discard everything present on your digital and social media platforms, but, in fact, you need to slowly get to that point where you will reveal your upgraded visual identity. This will help your existing customers know that you are the same brand – only the visual identity got refreshed.

Anything and everything that you will work on must be relevant to your message and values and your audience must also be able to resonate with as well (otherwise, there won’t be any point in doing anything, really!). Many brand managers tend to ignore that crucial insight and end up launching a visual identity that does not speak to the target audiences and as a result, the business either has to rework its identity from scratch or take an extreme decision such as shutting down its operations and then reappear with a new name and visual identity. We must also mention here that this is not a recommended approach.

Now, let’s talk about Pingato Cafeteria’s visual identity for inspiration! Okay so, allow us to let you guys know that it’s a fictional brand (that is it does not exist – at the moment). The process of working on the visual identity was initiated and then documented on the Instagram account of a Brand Designer Junior Russo. The best thing about this entire activity is that Junior interacted with his followers and allowed them to make decisions and that involves everything that you guys can see here.

By working on a name that is super unique and then developing a visual identity that represents the concept of a minimalist coffee shop but with a cat involved which happens to be independent as well as smart – directly communicating with the target audience who likes doing things by themselves. You will also see the interesting visuals of having cats in them; in their ways that are not only adorable but you can feel how cozy the overall look and feel of the coffee shop is going to be.

That is all for today, you guys! We hope that you liked reading the blog so, let us know how you wish to utilize the information that we have shared here by commenting down below. Also, we would like to encourage you guys to share this blog with the people that you love and care for so that they can work on their visual identity ideas this year by making informed decisions. Lastly, don’t forget to let us know about your special requests as well and we promise to be back here super soon with your requested content and more. Until next time, keep reading our blogs and utilizing them for your personal and professional projects.

Credit: https://www.behance.net/gallery/156122715/Pingato-Cafeteria