Hi there, hello there! We hope that your work life and life, in general, are treating you fine and that you are also enjoying reading and making the most of our blogs. Today, we are back with yet another super useful blog and we are sure that you all are going to have a nice time reading it. Know that we are very excited to talk about a campaign design and how you can work on yours too and in addition to that, we will also share a project of campaign design for inspiration as well but before we formally begin our today’s blog, we would like to take a moment to thank you all for the love and support that you guys send our way and for also making sure that you keep encouraging us to create the content that we love to create. And we would love to see more of that happening in the future too.
First things first; we would like to briefly discuss what campaign design is so that you guys can familiarize yourself with the concept and then brainstorm accordingly. Okay so, a campaign design means the strategic planning as well as the visual representation of assets or materials that are created to use for a certain marketing or advertising campaign. The campaign design focuses on working on a comprehensive set of elements that are bound to visually appeal to the audiences.
To make your campaign design work perfectly well for you, you need to develop consistent messaging and have it delivered across your conventional, digital and social media platforms. We are aware of the fact that at times, you would want to tweak the messaging just a little bit so that you can add some more fun to whatever you are already talking about but know that being consistent with the messaging and themes is the key when it comes to developing an effective design campaign and you will see the results as you go.
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For starters; we would also like to talk about the elements of a campaign design that you must include in your strategy and planning to ensure that you are covered on all fronts. Make sure that you guys read the blog till the end to know what you are doing – with no regrets!
- Visual identity
- Advertising Materials (Newspaper, TV, Radio, etc.)
- Print Materials (Flyers, brochures, banners, etc.)
- Digital and Social Media Assets
- Thematic Website Design
- Packaging Design
- Merchandise Design
If you are also planning a series of events for the campaign, then you can also include the event materials such as invites, banners, and other relevant promotional material so that it can deliver your message far and wide and that too effectively. Now, it is time for us to introduce you guys to Rubi’s campaign design so that it can inspire you to work on your themes and messaging.
Rubi is a clothing brand that takes its inspiration from nature – and what else do you require when your biggest source of inspiration is nature, hmm?! 😌 But well there is more to Rubi and how they do their thing. For example; the very creative and socially responsible people at Rubi ensure that their production systems exist in harmony with our planet – meaning that the entire process not only produces clothing materials but also cleans the air while also preserving Earth’s natural resources. We are sure that you guys have not heard of such a thing before and that is what truly makes Rubi one of those brands that are doing something towards preserving our beloved planet.
If you look at the logo design (which, just by the way is an ambigram*), you will see that it has capital ‘Rs’ in it and even if you rotate it, the design will look the same and you know what that represents? It represents the brand’s symbiotic sensibility along with the very magical cycles of nature. To know more about Rubi, check out their campaign design that we have plugged into our blog today.
Ambigram: It’s a calligraphic composition of graphical symbols that rely on some kind of symmetry in a design.
That’s all, folks! If you liked reading this blog, feel free to let us know what you think about it by sharing your valuable feedback with us in the comments section down below. And while you are at it, do not forget to share the blog with your friends, family members, colleagues, etc. so that they can learn something new today. We will see you guys next time with something more fun and exciting to read and work on until then, keep reading our blogs and making the most of them for your personal and professional needs.
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