Penta Digital Business Banking Re-Branding Design

Hello, everyone! We hope that your work life and life in general are treating you fine and that you guys are having a good time reading our blogs and making the most of them too. In our today’s blog, we are going to be talking about re-branding and we aim to cover a couple of topics in that context such as what is it, if your business needs to be rebranded and stuff like that and we are sure that you guys will be able to make informed decisions as well. In addition to that we are also featuring the re-branding of a banking business and we know that you will have a great time checking it out. Know that we can’t wait to share everything that you guys need to know for your upcoming projects but before we do that, we would like to take a moment to thank you all for the love and support that you guys send our way and for also making sure that you are sharing our blogs with the people that you love and care for. And we would love to see more of that happening in the future as well.

o, let’s start with the basics first: what is re-branding, hmm?! Well, to put it in easy to understand words, re-branding is the process of recreating the identity of a company, product, etc. and this process can include changing a number of things such as the name of the brand itself, the logo design as well as the overall communication that goes live from the business’ end. We must also mention that the branding of your business is literally how you are being perceived by your target audiences which means that when you plan to rebrand your communication (and maybe even more), you will have to consider the very fact that your existing customers are going to take some time to adjust to the changes made by you.

We would also like to mention here that re-branding is not just about how you put forward your visual design elements. In fact, it is a process that will also reflect the strategic changes in the company’s values, the target audience that keeps evolving with the passage of time as well as the shift in market positioning. So, while you and your brand team are going to sit together for the first time to discuss and also explore the re-branding of the company or one of the products that you happen to sell, you would like to ask this question amongst yourselves: do you need to rebrand?! Allow us to share how you can evaluate if your business/product needs re-branding or nah. Make sure that you keep reading the blog till the end to know more and decide better!

There are a couple of reasons that can tell you if you should initiate re-branding your business or one of your products for example; you have started to receive negative feedback about something that you do or sell. So in order to get rid of the negative perception that has been sadly formed, you would like to rebrand that needs to be rebranded. Secondly, if your business, etc. has an outdate image and your target audiences cannot resonate with your communication anymore, then you must initiate re-branding your business or whatever that is that you are selling. In addition to that, mergers and acquisitions can also result in re-branding a certain business and that is very okay as long as you communicate it properly to your target audiences and while you are at it, make sure that you do not confuse them because then they would like to consider other options that are available in the market. Re-branding must also be initiated and incorporated if your business is not growing like you have expected and stagnant growth does not take anybody anywhere.

Recommended: What Is The Difference Between Brand Refresh, Rebranding & Redesign?

That said, we would now like you guys to check out the re-branding of Penta Digital Business Banking and how the brand team worked to make the brand stand apart from the crowd.

And that is all for today, you guys! If you liked reading the blog, don’t forget to share your feedback with us in the comments section down below and while you are at it, feel free to share all that we have shared with you guys with your friends, family members and colleagues so that they can also make the most of our today’s blog. Lastly, we would like you guys to send in your special requests as well so that we can start working on them and be back here with your requested content and more super soon. Until then, keep reading our blogs and sharing them with your personal and professional circles.

Credit: https://www.behance.net/gallery/164034225/Penta