Hi, everybody! How are you guys doing? We hope that all is well at your personal as well as professional ends and that you are also having a nice time reading our blogs. For today’s blog, we wanted to show you guys this beautiful visual identity design of Pollius Arquitetura Architectural Studio and help you allow your creative juices to flow in the right direction. But before doing that, we want to thank you for the love & support that you send our way and for also making sure that the people you care for are not only reading our blogs but are making the most of them too. We appreciate that and would love to see more of that happening in the future as well.
To work on a visual identity design that is not only efficient but also effective, you first need to define your brand. So, the first step would be to chalk out your brand’s values, its personality as well as the target audience. You will also need to know what sets you apart from all the already existing brands in the market and then make sure that you are bringing something new to the table. Also, make sure that you know that hiring superstars as your brand ambassadors or spending millions on your ad campaigns is not as effective as you think it is.
To get insights into how the industry (of your business) operates in your country, you need to conduct a quick search and also see what your competitors are doing. Make sure that you use the information to set your goals and eventually achieve them too. Here, we would also like to mention that if you come across something inspiring about the already existing brands, then you must never shy away from incorporating that into your own visual identity design(s). But, of course, do not copy anything!
Your next step should be to have a brand mood board created as it will help you reflect the visual brand elements that you can use for your brand. In this mood board, you can include your color palette, typography, imagery, and all other relevant elements that will help you develop an excellent visual identity design in no time.
Next up is your logo which needs to be memorable and to achieve that goal of yours, you need to make sure that your focus is on keeping the logo design simple and versatile. And while you are at it, don’t forget to make the logo scalable as well so that you can have it used for multiple platforms including your digital and social media accounts as well as for your out-of-home (OOH) advertising. In addition to that, we would also like to mention that the keyword for an effective visual identity design is consistency. You keep it consistent and you will stay relevant to your audiences for a very long time but the moment you start revising your communication and that too for no reason at all, your target audience will start losing interest in you and we are sure that you do not want that to happen.
Having said that, it is now time for us to talk about Pollius Arquitetura Architectural Studio’s visual identity design! Pollius Arquitetura is an architectural studio that has been dedicated to residential and commercial buildings. The company happens to have its roots in classic architecture (particularly Greek and Roman architecture) but it also very skillfully combines the very essence of contemporary trends to offer perfection and attention to detail. And to brand such a company that is art in itself is nothing short of a challenge.
So, to develop the visual identity for Pollius Arquitetura Architectural Studio, a compelling color palette was formed while the logo design was created using vertical lines keeping in mind the Greek column. Interestingly, the logo also has the letter ‘P’ skillfully included in it and with enticing imagery including the human element; the brand designers have ensured to keep it all nice yet powerful.
That is all for today! We hope that you not only enjoyed reading this blog but that you will also share it with your friends, favorite colleagues, acquaintances, etc. as well so that they can work on their upcoming visual identity design projects and then some more. Also, we want you guys to share your special requests with us as well so that we can work on them and be back here super soon with your requested content and more. We will see you guys next time with something more fun & exciting to read and work on. Until then keep working on impressive and effective projects for yourselves as well as for the businesses that you are associated with.
Pollius Arquitetura Architectural Studio | Visual Identity Design
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