Hi there, you guys! We hope that all is well at your end and that you are also having a great time reading our blogs and making the most of them too. For today’s blog, we have something super unique and interesting to share with you all that is an IT company’s brand identity design but before doing that, we will also share how you can work on an identity design for your own brand so that you can allow it to inspire you too. Without any further delays, let’s get straight to the point!
What is a brand identity design and how can you work on one that will help you stay ahead in the game? In easy-to-understand words; a brand identity design is the image that represents a brand in front of its targeted audiences. It comprises a number of things such as; the logo design, mission and values, vision of the brand and all sorts of communication through which you will be able to put your message forward. In addition to that, your brand identity will also include elements like product design, advertising as well as the public relations as all these elements are utilized to communicate with the audiences in one way or the other.
In this part of our blog, we will talk about how you can work on a kickass brand identity design for yourself or for a business that you are associated with. Make sure that you guys read the blog till the end to make informed decisions.
First things first; you need to thoroughly understand the brand to work on its brand identity design – by doing so, you will be able to make sure that you are not leaving any crucial information unnoticed that could be included in creating the identity design. You can start by developing the brand’s vision and working on the values that you stand for when it comes to your commitment to your target audiences. In addition to that, you will also have to define the brand’s personality and while you are at it, you must also define your target audiences as well so that you can work on the communication in the later stages.
Your next step should be to get to know what’s happening in the market. For example; analyze what your competitors are doing and then offer something better and different than what is being already offered to the audiences so that they can differentiate between you and them and then decide who’s better (also, make sure that it’s you who is better! 😉). Anyways, before we begin talking about Cobyte’s brand identity design, we would like to quickly mention a couple of more things that can help you initiate your brand identity design project like a pro. Choose your colors and fonts wisely by also making sure that they represent your brand and also resonate with your target audience.
Also, pay attention to the fact your tone of voice stays consistent throughout and that there are no sudden changes to whatever you are talking about. We would also like to mention here that a perfect brand identity design is a versatile one – meaning that you can use it for all your digital and social media platforms without having to create a new design every single time. Feel free to take feedback from your audiences or a focus group for that matter so that you can make the necessary changes before launching your brand identity design.
Cobyte is an IT company based in the UK that offers MSP services to its clients including consultation, project management, technical engineering, and technical support. What we liked the most about their brand identity design is that it is to the point and super effective as you can see the bevel style in almost everything that has been created for the brand – depicting a clear connection with the world of technology. As far as the font is concerned, it is Aeonik which also has a technical element attached to it. Lastly, there are other characteristics of Cobyte’s brand identity design as well that you guys must check out to know how it is not just an identity design but it also helps the brand stand apart from the crowd.
That is all for today, you guys! If you liked reading the blog, feel free to share your valuable feedback with us in the comments section down below and while you are at it, don’t forget to share the blog with your friends, family members students, etc. as well so that they can make the most of the tips & tricks that we have shared here and then work on their brand identity design projects in no time.
Cobyte – Brand Identity | IT Company Brand Identity Design
- OSEN | Brand Identity & Clothing Tag Design
- INFINITI | Japanese Luxury Automobile Branding Design For Inspiration
- Poreves | Inspiring Cosmetic Brand Identity With 10 Key Design Aspects
- Cube Studio | Architect Brand Identity for Inspiration
- AccessBank Rebranding Design For Inspiration
- Endosclinica | Medical Clinic Visual Identity For Inspiration