7-Eleven Rebranding Design

Hi everyone! We hope that you all are having a great time reading our blogs and that you are also very excited to check out what we are about to share with you today. Our today’s blog features an inspiring 7-Eleven regarding design that you must go through in detail so that you can also think of something more exciting to work on for your personal and commercial projects. Before we start talking about that, we’d like to take a moment to thank you all for the constant support and love that you send our way and for also encouraging us to keep creating the stuff that we love to create. We hope to see more of that happening in the future as well.

If you’re a business owner or someone who is associated with a business to design its branding, etc., we would want to ask you guys a question. And you can either take an example from your own projects, or you can also share why you think rebranding is a good idea and why it must be done in order to entice more potential customers while also entertaining the needs and demands of the existing ones.

That being said, allow us to share why we think rebranding is important but must always be done when there is absolutely no other way out. Let us explain what we mean. Always remember that when you rebrand your business, hundreds and thousands of people know what your branding design looks like, and what colors you have used to offer your services and sell your products and they can very well differentiate you from other brands that exist in the local or international market for that matter. Now, that’s a good thing, okay? We know that. But in order to present them with something that is going to be entirely different or a little bit different but stands apart from the already existing branding design, you have to make sure that you are not rebranding for the sake of it and that you are fully aware of what you are doing.

There are multiple reasons to go for a step as big as rebranding your business for example; you are not being able to reach the right audience, your branding design does not really represent who you are as a business, or that you want to stand apart from the crowd and the only way to go about it is to rebrand yourself and let that do its thing without having to make your business suffer in any sense of the word.

Now, speaking of the 7-Eleven store, it is important to note here that this store happens to be one of the most integral parts of an American’s life and rightly so, because of their top notch services, great products and the fact that they are super accessible in terms of their physical stores. We think that matters the most to many people out there because when you like something so much, you do not when you would want to consume it but you would want it to be in your access all the time so that you do not have to wait for the right time to just be there, right?

7-Eleven does that and a lot more for its customers but the super creative and amazing branding team which happened to work on their rebranding came up with a fantastic strategy to rebrand the business in such a way that it does not become way too obvious to confuse the exiting customers while also telling them that their favorite brand is now available with a new, more refined look.

The new branding design brought a revised version for their digital platforms and offers a new font that will be used for all sorts of communication; be it online or for on-ground branding. Lastly, the team also gave a modern twist to the logo design by also keeping it relevant to the cultural association that has been created over the passage of time. We like how playful the new branding for 7-Eleven looks now and we can bet that it will make you guys spend a good amount of time to fully grasp the creative thought process behind the rebranding.

That’s all for today! Do let us know how you guys liked reading the blog and also share it with your friends, family and students as well so that they can allow their creative juices to flow in all the right directions. We would also like to encourage you all to share your suggestions and special requests with as well so that we can start working on them right away and get back here with your requested content and more super soon in our upcoming blogs.

​​​​​​​Client: 7-Eleven
Agency: Deutsch LA
Creative Chairman: Pete Favat
EVP, Head of Design: Adhemas Batista
VP, Design Director: Talin Baharian                   
Associate Design Designer: Desmond Hsu
Designer: Jeremy Gozzip

7-Eleven Rebranding Design



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