Simple Yet Inspiring Branding of Al Pezzo's Ristorante Italiano

Hi there, hello there! We hope that your work life and life are treating you fine and that our blogs, tips & tricks, and everything else that we happen to share here are proving to be super beneficial for all your personal and professional needs. For today’s blog, we wanted to share this simple yet inspiring branding of Al Pezzo’s Ristorante Italiano so that you guys can allow your creative juices to flow in all the right directions for your upcoming branding projects. Before we do that, we would like to take a moment to thank you for the love and kind words that you send our way and for always making sure that your friends, family members, and colleagues are also reading our blogs and making the most of them too.

Like anything that everything that counts as a business, the first thing that you need to do for it is to work on the branding so that you can put the word out. Now, it can be done in many different ways but the one that always works is the one in which you get to know the business inside out. If you guys have been reading our previous blogs, then you must have read all the blogs that feature interesting and easy-to-follow tips and tricks to help you design effective branding but if you are someone who has just started to read the blog today, then know that you are in for a treat because we won’t just share this superb branding of Al Pezzo’s but we would also like you all to know the tried and tested step by step guide that will help you keep the dough rolling. Make sure that you guys read the blog till the end to know more and design better than all your previous projects.

First things first; to communicate your branded messages to your audiences, you should know what you want them to know about your products and services and you can only do that when you have conducted extensive research on the business that you are going to design the branding for and you also know what your competitors are doing so that you can stay ahead in the game by offering your target audiences more and better than what is being already offered to them. And while you do that, you have to keep in mind that you don’t copy anything – not even from the international brands because we know that you would not want to become a me-too brand.

In your next step, you need to work on the name of the business in Al Pezzo’s case, the name is not unique but it also reflects the origin of the business as well so if you are planning to launch a business that is associated with a land/country different from where you are going to operate your business in, you need to ensure that your name and branding reflect the history and origin. Also, your name does not have to be super fancy or too difficult to even say out loud, but it sure has to stand for what it will be selling for you, alright? Keep in mind that you can always conduct surveys to gather feedback from your target audience just in case you would like to rework a thing or two. Honestly, there should not be any shame in doing that because when you take your potential customers on board for a decision as big as choosing the name for the business, they will know that you will take care of their needs and demands better than the already existing brands. Focus on your branding design such as the logo, tagline, and color scheme that will be followed for all sorts of communication, and test it on multiple platforms until you launch your assets.

As far as Al Pezzo’s is concerned, the pizza bar was rebranded for the people of Saudi Arabia to get the real vibes of an authentic Italian pizza place. The project served the purpose of refreshing the visual elements while resonating with the current design trends. So, what are you waiting for? Check out their (re)branding now!

That is all for today! If you liked reading the blog, don’t forget to share your feedback with us and while you are at it, feel free to let your friends, family members as well and your favorite colleagues know about our blog so that they can make the most of it too. We will be back with more fun stuff for you to read and work on. Until then keep reading our blogs and sharing them with the people that you love and care for.

Credit: behance.net/gallery/181957243/Al-Pezzos-Ristorante-Italiano-Branding