LG Electronics Brand Communication Design

Hi, guys! How are you guys doing? We hope that all is well at your end and that you guys are also having a nice time reading our blogs and making the most of them. For today’s blog, we wanted to talk about something related to a brand’s communication design so, here we are and we can’t wait to share everything you need to know to start working on your brand communication designs. But before we do that, we would like to take a moment to thank you all for the love and support that you send our way and for also making sure that your friends, family members and favorite colleagues are also reading our blogs and are also utilizing them for their personal and professional needs. And we hope to see more of that happening in the future.

First things first; let’s get to understand what brand communication design is so that you guys know what we are talking about. And make sure that you guys read the blog till the end to know more and work on your communication design in a better and more effective manner!

Okay so, in simple words; brand communication design covers the visual and verbal elements of the overall communication that goes live from a brand’s side. Those elements include the logo designs, and the color palettes that are used for all types of content – be it on social and digital media, websites and paper advertisement materials such as flyers, pamphlets, etc. Then there is a brand voice and slogans that are used to create recall among the target audiences. And not to forget, brand communication design also includes typography as well so, it is all the elements that are worked on and launched in the market for the masses to see, absorb and also take a desired action or two. That said, we would now like to talk about how the visual and verbal elements contribute towards creating effective brand communication design. We must also mention here that all that we are about to share is generic and you will have to see what’s working for your brand and what’s not so that you can improvise as you go.

When it comes to creating an effective brand communication design, you guys need to define brand identity and here is how you can do that: outline the various components of the branding which can include defining the brand personality, its values as well as mission. In addition, you would also like to chalk out the traits that your target audience needs to have so that you can cater to their needs and demands while communicating about your services and products. Also, as far as your target audience is concerned, you need to understand what they expect from your brand because let’s get real; there are hundreds of brands already operational in the market and they are also trying their best to not only create Top of Mind (TOM) but to continue bringing new stuff to the table so that their existing and potential audiences choose them and them only. That also means that you will have to ensure that you stay ahead in the game in every sense of the word and you will be successful.

We must also mention here that your brand story needs to be unique and compelling. You can achieve this goal by crafting a narrative that not only reflects the brand’s mission and values but it must also resonate with your target audience as well because that is literally how you are going to deliver your messages the right way. And now, it is time for us to share how LG Electronics was able to deliver its message through the right kind of brand communication design.

The brand communication design that you can view in this blog was a task assigned to Studio Tangible that worked on localizing the communication for LG Electronics Korea and LG Electronics Global. The guidelines for communication aim to establish a unified brand communication image by staying in compliance with the LG Electronics guidelines that are followed across the globe. Check out the upgraded brand communication design and let your creative juices flow in the right direction.

That’s all for today, you guys! If you liked reading the blog, feel free to let us know how you plan on utilizing the tips and tricks that we have shared today and while you are at it, we would also like you guys to share the blog with the people that you love and care for. In addition, we want you guys to share your special requests with us so that we can start working on them and be back here with your requested content and more super soon.

Credit: https://www.behance.net/gallery/194340309/LG-Electronics-Brand-Communication-Guidelines