Lucía Patisserie Café Brand Identity Design

Hi, guys! We hope that your work life and life, in general, are treating you fine and that you are also having a great time reading our blogs and making the most of them for your personal and professional needs. In today’s blog, we aim to talk about how to create a brand identity and in addition to that, we will also share the brand identity of Lucía Patisserie Cafe. We are sure that you guys will enjoy reading the blog so let us get started without any further delays.

Do you guys love cakes and pastries and other sweet bites? We love them. No, wait. We LOVE them and we are sure that so many of you guys can relate to the capital letters there too because who can say no to cakes and pastries and other sweet bites, right? Anyways, if you guys are our regular readers, then we are sure that you must have also read our previous blogs that feature brand identity designs and how you can work on your brand identity and more to make it all work for your business, etc.

However, today’s blog is a little different mainly because it features a patisserie cafe’s brand identity (which means food is involved) and you all are in for a treat because we will be talking about how, through a brand identity and other communication, a brand can invite its potential customers to check out what is being sold by them so let’s have a look at that (and more!).

Okay so, first things first; if you are working on a brand identity design for an eatery then you must know that it’s all in the design elements that can evoke several emotions in the potential customers. And obviously, there are multiple ways of doing that too for example; you know that kind of people who would be interested in purchasing the sweet bites from your eatery which means that you will have to develop the content in such a way that it caters to all of them – from kids to adults, everyone should be able to understand what you are saying to them in the context of your communication and you will be good to go. If you lack a basic understanding of how your target audience behaves, then you won’t be able to communicate with them. At all.

You would also like to work on a mood board that will help you design the branding and more. For example; a mood board serves the purpose of collecting the relevant design elements and bringing them to a single place from where you can decide color palette, imagery, typography and everything else that is required to develop the brand identity design. We suggest that you guys work on mood boards as they happen to bring everything in one place, ultimately making it easier for everyone to get done and over with their tasks in style. In addition, you can also share the mood boards with your team leads, partners or clients to get their approvals before you move to the next step of the process.

We are sure that you guys would also know that you have to tell a story to your audiences so work on that as hard as you have to and trust us when we say this: you will forever be proud of what you have created. Storytelling has something in it that keeps the audiences engaged – that too for a very, very long time so why not make the most of it, right? Also, experiment with the latest trends and techniques as well so that you can know what’s working for your brand and what isn’t. That said, let’s have a look at Lucia’s brand identity in this part of our blog!

The cartoon characters that you can see in the brand identity design reflect the true essence of the brand and while the brand has utilized those characters, they have also made the most of their high res. photography to make everything look even more engaging. And Lucia not only bakes the most perfect stuff but they also have cute merchandise to sell. Feel free to enjoy the brand identity in detail once you’re done reading the blog.

That is all for today! If you liked reading the blog, don’t forget to share your valuable feedback with us in the comments section down below. While you are at it, we would also like you guys to share the blog with the people that you love and care for so that they can start working on their brand identity projects. Lastly, we also want you guys to send in your special requests so that we can get back here with your requested content and more.

Credit: https://www.behance.net/gallery/164523979/Lucia-Patisserie-brand-identity