Hi there everybody! We hope that you enjoyed reading our previous blogs and that our content is also helping you work on amazing artworks and campaigns as well. In our today’s blog, we have something really exciting for our friends who are working in the cosmetic industry or with the businesses that happen to sell cosmetics, but before we start talking about what we have created for you guys, we would like to thank you all for your constant support and we are looking forward to get more of it in the future too.
Okay so, cosmetics are packaged in many different packaging like containers, bottles, tubes, etc. as per the requirements of the product itself and how the business wants to sell them out too. If you are a brand that believes in bringing unique ideas to the table then there are chances that you would want to switch to a spray bottle instead of a container or to a tube instead of packing the product in a roller bar container. Whatever you do is totally your choice, but it is important for you to also know that you must keep usability in mind as well otherwise it will be a disaster to use the products.
Now, when we were working on our cosmetic tube & packaging box mock-up PSD files, the one thing that we had in our mind was to create something that is super easy to edit and customize, versatile for any and every cosmetic brand, and is also free to download and use too. So, keep reading this blog as we are about to share how you can make your very own cosmetic tube and packaging box for your business or for the one that is working with you!
Recommended: 80+ High Quality Packaging Mockups
To design a cosmetic packaging design, it is important for you to know that your potential customer will first look at the packaging and then they will spend their money on purchasing it which means that you first have to attract them towards your business by creating such impressive designs that they cannot look away. And how to do that? It is simple; you need to understand the product, how it works for the users and how you can convince them to buy it by just looking at it or after hearing good reviews about it.
Let’s go through this step by step! Get to know your ideal customer first and you need to classify them on the basis of their genders and age groups as well so that you know that what you are offering to them is what they will like too. Never do anything for the masses only because you liked it, do it because the masses have to like it. Kids, teenagers, men, and women, all of have different needs and requirements when it comes to skincare and cosmetic products so keep that in mind too as it will help you get to the point where you can analyze what can and will grab their attention.
Then come to the brand personality; who you are and what you are offering. Do you plan to be perceived as a classy brand or do you wish to keep things simple and subtle? Are you easy to access brand or are you a luxury brand and where do you wish to stock your products at? Will there be an online store, or will you make your brand something that has to become a counter product? All these things determine how your ideal customers will be able to get in touch with you to know more about your business or to get an item or two so you need to keep all these pointers in mind before you actually start designing the packaging.
Your next step is to do your research to see what other businesses are doing – it is up to you to limit the circle or to expand it to see how many categories you will check before you finalize the design trends to get inspirations from. Interestingly, for the cosmetic industry; there are a couple of trends that are being followed and used too to package the whole thing, for example, bold patterns, catchy fonts, line drawings, and then there is really cool design trend that involves a lot of black and subtle addition of complementing colors.
Recommended: 25+ High Quality Packaging Mockups
Or you can go for florals and pastels as well to give a stylish, and vintage look to your packaging so, there are many different approaches that you can follow to see what works for your brand, and then you can continue with it.
Whatever you will decide is going to become so much fun to execute with our free cosmetic tube & packaging box mock-up PSD file so, what are you waiting for? Start making stunning packaging designs today!
Free Cosmetic Tube & Packaging Box Mockup PSD
Available Format: Layered PSD with smart object insertion
License: Free for personal presentational use only
RAR File Includes: Cream Tube Mockup PSD
1. PSD Tube Mockup is allowed for sharing online (A Must Linkback to this page)
2. Layers are hidden to decrease the size of the file kindly unhide and place your design on a red-colored layer.
3. Say thanks if you like or share/tweet with your friends.
- Free Shaving Cream Tube Packaging Mockup PSD
- Free Cream Tube Mock Up PSD
- 60+ Most Interesting Creative Barcode Designs Ever for Inspiration