Hi there everybody! We hope that you all are keeping safe and that our blogs and free mock-up PSD files are helping you create awesome designs for your personal and commercial projects. Whenever we sit to work on our content list, our main priority is always to make sure that you guys get all sorts of guidance when you visit our blogs and this one is an extension to that and more because we have worked on this highly editable free perfume bottle mock-up PSD file that will help you launch your new product or revamp the branding of an existing one like a pro.
When it comes to perfume business, it is not only about the scent itself but everything that will make a person go test it and then purchase it as well. As a marketer and advertiser as well as someone who works closely with a perfume business owner, you must know that it is one tricky business but once you have mastered it, you will see how convincing you can be.
We have always mentioned this in our cosmetic related blogs that your potential customers first look at your packaging, they judge it from the looks of it if your products are worth the money and then invest their money on your business so, yes you need to make the packaging look extremely attractive. Then comes the marketing and advertising of it; although the packaging needs to be designed keeping in mind the audiences as well but the same goes for the marketing and advertising planning as well so, whenever you do that, make sure that you are doing it the right way.
Now, when we talk about a perfume bottle, we know that it has a super basic function to serve that is to contain the perfume for you in a beautiful bottle. But what is more to it and how do you even start working on a design for a perfume bottle? A blank canvas is the one that is most difficult to work on but know that we have got you all covered. As you guys know that perfumes are made to cater to the needs of many different age groups and of course genders and the further categorization can lead you up to professions too so you can design a packaging for an aviator or a teacher for that matter too.
In this part of our blog, we will share how you can initiate the design process of a perfume bottle or even a product line depending on your requirements. First things first; work on the brand personality in order to know what you want to design in the later stages for example; what would be the communication like? You can know that by determining your target audience so if you are planning to cater to adults, keep the communication that way. Bold expressions, colors and styles are liked by adults and they will feel attracted towards your brand too.
To create the packaging design for adults, you would want to pick stylish and mature fonts for it. This step will help you determine your voice. For perfume and for the targeted audience, you will have to see if you want to go bold or you want to keep it subtle? Do you wish to keep it all vintage or futuristic? Pick the style and you will see how everything is falling to its right place. We would also like to mention it here that for adults, your packaging and communication can be punny too but for kids; you will have to keep it fun and age-appropriate. Make the most of cartoon characters, colors and playful fonts so that your audience wants to check out the bottles that are there or the decision makers (parents etc.) can get that product for them – but it can only be done if the packaging is on point and the product itself is making sense to the ones who wish to purchase it or use it.
Design elements also play a major role in determining that the packaging will be liked by the masses so while you choose flowers, line art and intricate artworks for adults, make sure to use cheerful characters for kids with fun colors and we can bet that they will love it.
That is all for today guys! We hope that you had a great time reading our blog and that you will also create impressive packaging designs using our free perfume bottle mockup PSD file. If you do, feel free to share your creative and design journey with us in the comments section and while you are at it, do share the blog with your favorite colleagues and friends as well.
If you have any requests or suggestions for us, do share them with us and we will get back with them in our upcoming blogs.
Free Perfume Bottle Mockup PSD
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